Assistant Store Manager - Helly Hansen

Who We Are

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands:
Wrangler, Lee and Helly Hansen. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long-term value for its stakeholders.

Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has a long legacy of delivering first-to-market innovations, including the first supple waterproof fabrics over 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, and the award-winning and patented H2

Flow temperature-regulating system. Recently, Helly Hansen won the coveted Outside Magazine "Gear of the Year" award for the Odin Infinity Insulated Jacket, which features proprietary technologies including Lifaloft, insulation and Lifa Infinity Pro, a waterproof breathable construction made without chemical treatments, providing long-lasting durable water resistance without a coating, continuing our innovation.

Helly Hansen is a leader in both technical sailing and performance ski apparel. Its ski uniforms are tested and trusted by over 55,000 professionals, as well as Olympians, National Teams, and over 200 ski resorts and mountain guiding operations around the world. Helly Hansen’s outerwear, base layers, sportswear, footwear, and workwear are sold in more than 40 countries and are trusted by professionals and enthusiasts worldwide.

The Assistant Store Manager is a key leader responsible for opening and closing the store, sales performance, delivering exceptional customer experience, and running day-to-day store operations. The Assistant Store Manager supports the Store Manager by leading the sales floor, coaching team members on customer engagement, loyalty, operations, and ensuring store standards, processes, and policies are executed consistently. Kontoor values all perspectives and encourages candidates with different backgrounds, experiences, and ways of thinking to apply.

Brand Experience / Customer Service

• Ensure store sales performance by executing high retail standards, modeling selling behaviors, and coaching team members to ensure the in-store experience follows company expectations.
• Engage customers through open-ended questions, active listening, and personalized product suggestions that reflect individual needs.
• Review trends and share findings with managers to adjust selling strategies.
• Drive loyalty performance by communicating store goals, reviewing daily results, and providing targeted coaching to strengthen execution.

Visual, Operation, and Safety

• Ensure all visual merchandising standards are consistently met, ensuring the store is clean, organized, and well stocked. Adapt visual merchandising as needed to support sales and product storytelling.
• Lead daily store operations including opening and closing, point of sale integrity, freight processing, loss prevention and safety initiatives.
• Independently merchandise the store following brand guidelines, adapting as needed to support sales and visual impact.
• Consistently ensure adherence to all company policies, procedures, and operational guidelines.
• React quickly to all customer and/or employee injuries and report them immediately to Human Resources.
• Participate in Loss Prevention Audits, review results, and execute a plan to meet district and company shrink goals.
• Conduct regular walkthroughs to assess store safety, loss prevention risks, and readiness for customers.
• Look for opportunities to improve and communicate suggestions to Store Manager.
• Proactively manage all controllable expenses, ensuring disciplined spending that supports achieving and exceeding P&L targets.

Leadership

• Act as Manager-On-Duty on a rotating basis.
• Effectively manage freight, inventory, and store processes.
• Provide in-the-moment coaching or feedback to the team.
• Assist the Store…