Sales Associate

ENROUTE is a cycling and run retailer with a growing presence in both retail and e-commerce. We focus on high-performance cycling and running apparel, components, and equipment serving riders and runners across the globe.

The Sales Associate delivers a great customer experience on the floor of our Boulder store, acting as a knowledgeable and approachable brand ambassador for ENROUTE. This role supports day-to-day retail operations through strong product knowledge, proactive selling, community engagement, and operational excellence. You will help drive store sales by building genuine customer relationships, giving expert guidance on product selection, and keeping the store floor aligned with the standards of the ENROUTE brand.

• Reports to: Store Manager
• Location: Boulder, CO
• Compensation: $20–$25 per hour (USD)
• Employment Type: Full-time
• Eligibility: Authorized to work in the United States

• Deliver great customer service for every guest entering the store
• Build strong relationships with customers through genuine, knowledgeable, and personalised service
• Identify customer needs and confidently recommend products across footwear, apparel, accessories, nutrition, and gear
• Support customers with product education, fit guidance, and brand storytelling to drive conversion and repeat business
• Consistently work toward store sales goals, KPI targets, and service expectations
• Stay aware of current product launches, seasonal collections, and key brand stories

• Develop and maintain strong product knowledge across running, cycling, and lifestyle categories
• Stay informed on technical product features, fit, performance benefits, and brand positioning
• Represent the ENROUTE brand with professionalism, enthusiasm, and authenticity, both in-store and in the local community
• Act as a trusted resource for customers seeking run and cycling product recommendations

• Support daily store operations including opening and closing procedures, POS transactions, and order fulfilment
• Assist with receiving inventory, restocking, merchandising, and maintaining strong visual presentation standards
• Keep the sales floor, stockroom, and fitting areas clean, organised, and aligned with store expectations
• Support e-commerce pickups, shop-from-store orders, and other channel service needs as required
• Help monitor inventory levels and flag low stock, merchandising needs, or product issues to leadership

• Support store events, activations, group rides, run clubs, and community initiatives as needed
• Help create a welcoming and inclusive environment that strengthens the ENROUTE community
• Build awareness of store programming, new arrivals, and brand initiatives through customer conversations and in-store engagement

• Collaborate closely with store leadership and fellow team members to maintain a strong team culture
• Contribute to a positive, accountable, and high-performing store environment
• Share feedback on customer trends, product requests, and opportunities to improve the store experience

• 2+ years of experience in retail or customer service
• Passion for running, cycling, and technical apparel
• Strong communication and interpersonal skills
• Customer-first mindset with a proactive and team-oriented approach
• Ability to confidently sell and speak to technical product features
• Strong attention to detail and the ability to work in a fast-paced retail environment
• Reliable, professional, and motivated to contribute to store success
• Retail, hospitality, or customer service experience is an asset
• Availability to work weekends, evenings, and key retail periods as needed
• Health benefits package
• Opportunities for career growth within a growing specialty retailer

Please send your resume and cover letter to kyle , with a brief introduction to your retail experience and what drives your passion for running, cycling, and the endurance sports community.