Sales Development Representative

WFH Tue/Wed/Fri

This is an outbound SDR seat for someone who wants to build a real craft — research-driven prospecting into HR and HR Tech buyers. You'll work a defined book of target accounts, multi-thread into senior HR leaders, and partner directly with Account Managers on pipeline strategy. For the right person, this role is a path into sales team leadership long term.

Uniquely, this SDR seat reports into Marketing rather than Sales. That means tighter alignment with campaigns and content, more say in messaging, and outreach informed by real intent signals.

Based in the heart of Boulder, ROCKCREST is a specialist HR Tech consulting firm with nearly 20 years of expertise. We partner with organizations across every industry on HR systems work — selection, implementation, optimization, and ongoing support. Our team operates with structured training, hands‑on mentorship, and a collaborative, performance‑driven culture.

Generate qualified pipeline through outbound prospecting across email, phone, Linked In, and emerging platforms. Use Zoom Info extensively to research accounts and map key stakeholders. Multi-thread into target accounts by engaging CHROs, VPs of HR, HR Directors, and other HR leaders. Craft and execute high‑quality written outreach tailored to persona and industry. Leverage intent data, website signals, and marketing content to improve relevance and response rates.

Conduct initial qualification conversations to book meetings for Account Managers, and ensure clean, timely lead handoff with strong context and notes in CRM. Track activity and performance consistently.

Partner with Marketing to align outreach with campaigns, content, and broader initiatives. Collaborate with Account Managers/Recruiters to support account priorities and pipeline strategy. Test new outreach channels and share market feedback to continuously sharpen our messaging and targeting.

• 1–3+ years in B2B sales, business development, or a related outbound role (HR Tech, SaaS, or professional‑services sales a plus)
• Strong written and verbal communication, with a track record of cold outreach that gets replies
• Proven ability to initiate and manage conversations with senior stakeholders
• Highly organized, self‑directed, and motivated by activity and pipeline goals
• Coachable, curious, and comfortable in a test‑and‑learn environment
• Hands‑on experience with CRM and Linked In Sales Navigator
• Zoom Info proficiency, including account research and intent‑based prospecting
• Health insurance after a 90‑day onboarding period, or a $300/month healthcare stipend if forgoing insurance
• Subsidized office parking
• Hybrid schedule — WFH Tuesdays, Wednesdays, and Fridays
• $250 quarterly wellness stipend
• Structured training in cold outreach, written sales, client development, and HR Tech market specialization

The SDR role is a launchpad. Top performers progress into Senior SDR or Business Development roles with materially higher earning potential, and have the opportunity to grow into sales team leadership as ROCKCREST scales.