Bobcat Sales Representative

Atlas Toyota Material Handling, LLC seeks a driven Bobcat Sales Representative to grow equipment sales across the Chicago area. In this outside sales role, you'll prospect industrial and construction customers, assess their material handling needs, and propose Bobcat and complementary equipment solutions. You'll prepare quotes, negotiate terms, and manage the full sales cycle from lead generation through close, coordinating demos, rentals, and trials.

You'll collaborate with service, parts, and operations teams to ensure smooth delivery, strong after-sale support, and high customer satisfaction, while tracking activity and pipeline using CRM tools.

Responsibilities

• Develop and manage a sales territory for Bobcat and related equipment solutions
• Prospect and qualify industrial and construction customers through onsite visits and calls
• Conduct needs assessments to recommend appropriate Bobcat and material handling solutions
• Prepare proposals, quotes, and pricing in line with company guidelines
• Lead demos and presentations to highlight product capabilities and ROINegotiate terms and close new equipment, rental, and fleet deals
• Maintain accurate CRM records, pipeline, and forecasts
• Partner with service, parts, and operations to ensure seamless delivery and support
• Monitor market trends, competitors, and customer feedback to identify opportunities
• Meet or exceed sales targets and performance metrics

Required Skills

• B2
• B equipment sales
• Territory management
• Prospecting & lead generation
• Customer needs assessment
• Technical product knowledge (Bobcat/equipment)
• Quoting & proposal development
• Negotiation & closing
• CRM software proficiency
• Presentation & demo skills
• Pipeline & forecast management