SEO Specialist

The Role

Apryse builds document SDKs and APIs used by developers to add viewing, editing, generation, conversion, and AI-powered data extraction directly to their applications.

The way developers discover and evaluate technology is changing. Traditional search remains critical, but discovery now also happens through AI search, large language models, coding assistants, technical communities, and other third‑party sources. Apryse must understand where we appear across these channels, why competitors may outrank or outperform us, and what we need to do to improve.

As an SEO Specialist, you will analyze Apryse’s organic search presence and broader developer‑discovery footprint, identify the gaps that matter most, and translate your findings into prioritized actions. You will combine traditional SEO analysis with emerging answer engine optimization practices to help Apryse earn greater visibility across search engines and AI‑generated answers.

This is a hands‑on individual contributor role for someone who enjoys moving from research to recommendations to measurable results. You will work closely with the SEO Manager, AEO Program Manager, Content Writers, web team, and other marketing partners to turn data into content and website improvements that drive qualified traffic, conversions, and pipeline.

• Monitor and analyze Apryse’s organic search performance across products, use cases, industries, and priority developer queries.
• Identify changes in rankings, impressions, click‑through rates, organic traffic, conversion, and competitive visibility.
• Conduct keyword, query, content‑gap, and search‑intent research to identify new opportunities and areas of underperformance.
• Assess existing content to determine where pages should be created, updated, consolidated, repositioned, or retired.
• Build recurring reports that explain performance, identify causes, and recommend next actions.
• Connect search performance to downstream outcomes, including conversions, MQLs, SAOs, pipeline, and bookings.

• Analyze how competitors appear across traditional search, AI‑generated answers, coding assistants, and developer‑focused discovery channels.
• Evaluate competitor content strategies, topic coverage, rankings, citations, backlinks, page structures, and organic footprint.
• Identify the content, technical, authority, and positioning factors influencing Apryse’s visibility.
• Monitor changes in search behaviour, competitor activity, algorithms, and developer‑discovery patterns.
• Translate research into clear opportunities for Apryse to strengthen its coverage, authority, and differentiation.

• Convert research findings into a prioritized, actionable backlog for the Developer Experience Pod and broader Marketing team.
• Develop SEO briefs that define the target audience, search intent, primary queries, content gaps, competitive considerations, and recommended page structure.
• Clearly distinguish between quick wins, foundational improvements, and longer‑term opportunities.
• Partner with Developer Writers and other content creators to ensure deliverables address the identified search and discoverability gaps.
• Review completed content and web updates to confirm that recommendations have been implemented effectively.
• Track the impact of completed work and use the results to refine future priorities.

• Monitor how AI search platforms and large language models surface, describe, cite, or omit Apryse.
• Identify priority questions and prompts where Apryse should be included but is absent, inaccurately represented, or positioned behind competitors.
• Analyze the sources, content patterns, and third‑party signals…