Paid Media Specialist

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Full Time KY - BG - Fuel Station, Bowling Green, KY, US

Holley is a leading manufacturer of high-performance automotive aftermarket products, serving enthusiasts and professionals worldwide. Our brands are built on a legacy of innovation, performance, and a passion for automotive culture. We are driven to deliver industry‑leading products and experiences that power our customers’ journeys.

We are looking for a detail‑oriented and curious Paid Media Specialist to support the execution and optimization of our paid advertising campaigns. Reporting to the Paid Media Manager, this role will work directly within advertising platforms on a daily basis, helping to build, monitor, and optimize campaigns while developing analytical and strategic skill sets.

• Assist in the day‑to‑day setup, trafficking, and monitoring of paid campaigns across Google Ads, Meta, and other platforms
• Pull daily and weekly performance reports, flag anomalies, and surface trends to the Paid Media Manager
• Support A/B testing efforts by building ad variants, tracking results, and documenting learnings
• Assist with audience building, keyword research, and negative keyword management
• Help manage creative asset libraries, ensuring ads are properly tagged, organized, and up to date
• Support UTM tagging and QA of tracking links to ensure accurate attribution
• Research competitor ads, platform updates, and industry trends, bringing relevant findings to the team
• Assist with budget pacing tracking and elevate any delivery or spend issues promptly
• Coordinate with internal teams or agencies to ensure creative assets delivered on time and to spec

• 1–3 years of experience in paid media, digital marketing, or a related field
• Foundational knowledge of Google Ads and Meta Ads Manager; experience building and managing campaigns
• Proficiency in Excel or Google Sheets, including pivot tables, VLOOKUPs, and basic formulas
• Understanding of core paid media metrics such as CPC, CPM, CTR, CPA, and ROAS
• Strong attention to detail with the ability to catch errors before they go live
• Eagerness to learn, ask questions, and grow within a performance marketing environment

• Google Ads or Meta Blueprint certification, or willingness to obtain
• Experience with a marketing agency or internship in a digital marketing role

At Holley, we’re more than a performance parts company—we’re a community of enthusiasts, innovators, and problem‑solvers. We offer a competitive benefits package and a culture that values both performance and people.

• Competitive medical, dental, and vision coverage starting day one
• 401(k) with company match
• Paid time off and 9 paid holidays
• Employee Assistance Program (EAP)
• Company‑paid life and short‑term disability insurance
• Employee discounts on Holley Performance Brands products, events, and partnerships
• Education Assistance program

Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.

If you require assistance or accommodation due to a disability during the application process, please contact human resources.