Assistant Director, Marketing

Western Kentucky University (WKU) is a student-centered, applied-research institution committed to providing its students with a transformative academic and social experience and to elevating its surrounding communities. Founded in 1906, WKU is the third largest public four-year institution in the Commonwealth of Kentucky with approximately 16,293 students and nearly 2,612 faculty and staff employees.

Western Kentucky University is committed to empowering its campus community. At the heart of our mission, we seek to provide holistic education and employment experiences that prepare students, faculty, and staff to become effective scholars, contributors, and leaders in our ever-evolving communities.

Located 65 miles north of Nashville, TN, and just over 100 miles south of Louisville, KY, WKU's main campus is in Bowling Green, KY - a city with approximately 70,000 residents. Our population is ethnically diverse, with more than 85 languages spoken in and around Bowling Green, and people from 35 nationalities call our community home.

Western Kentucky University seeks to attract talented faculty and staff who are inspired individually to contribute to WKU's strategic plans and ongoing success. We offer comprehensive wellness and health benefits to employees and their families, including domestic partners and other qualified dependents and take pride in providing a workplace culture that supports balancing the responsibilities of work and family life. Paid-time off for holidays, vacation and sick leave, and a tuition discount program for employees and dependents are also provided.

Learn more about WKU and Bowling Green /about .

Western Kentucky University, a member of Conference USA and a Football Bowl Subdivision NCAA member institution, seeks to hire an individual for the position of Assistant Director, Marketing within the Athletic Department. This is a 12-month, full-time position. This position will report directly to the Assistant Athletic Director of Fan Engagement/Marketing. Applicants must have a commitment to and responsibility for adhering to all rules and regulations of WKU, Conference USA and the NCAA.

Primary

Job Duties and Responsibilities:

The following duties are customary for this position, but are not to be construed as all-inclusive. Duties may be added, deleted and assigned based on management discretion and institutional needs.

• Manage and direct all marketing efforts for numerous sports to include advertising, fan experience, in-game promotions, and game scripts (while assisting with other sports during the academic year):
  Team Assignments TBD
• Assist with oversight of sports marketing interns.
• Responsible for growing student engagement for all sports and increasing affinity amongst students
• Develop and implement new strategies to engage fans at all WKU games and events
• Identify and develop business partnerships between community groups, university departments, alumni, and other organizations to aid WKU Athletics marketing and sales efforts
• Partner with all WKU affiliated groups including booster clubs, alumni clubs, student groups, and other University contacts to drive awareness and support for all sports
• Conduct research on WKU Sports stakeholders (season ticket holders, single-game purchasers, students, Kentucky residents, future fans) for the purpose of creating and developing new revenue generating ideas for the future progress of WKU Athletics
• Other duties as assigned by the Director of Marketing

Knowledge and Skills Considered Essential for Success:

• Must be self-motivated and team-oriented
• Excellent organization, interpersonal, and communication skills
• Computer experience, especially with Adobe Creative Cloud and Microsoft Office
• The duties and responsibilities of this position must be performed in a competent manner following the highest standards for leadership, professionalism, integrity, accountability, responsibility, cooperation, and customer service

• At least one year of marketing experience
• Must be able to work evenings and weekends

Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.

Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments…