Radio & Digital Account Executive

Location

Tri-County Broadcasting, 1521 Liberty Rd, Columbia, KY 42728, USA

• Develop and manage strategic business plans in collaboration with the General Manager to meet monthly, quarterly, and annual revenue goals.
• Build and maintain a strong pipeline of new and existing clients; consistently prospect and replenish accounts.
• Design and present custom multimedia marketing campaigns using Radio, SEM, SEO, Display, and Social Media solutions.
• Conduct client needs assessments and account reviews to uncover key objectives and provide tailored solutions.
• Present compelling proposals, proof of performance, and ROI to drive client satisfaction and renewals.
• Coordinate with traffic and production teams to ensure seamless execution of client campaigns.
• Participate in community events and represent Forcht Broadcasting at local networking functions.
• Engage in ongoing professional development, including digital certification programs provided by the Radio Advertising Bureau (RAB).

• 2+ years of direct B2B sales experience, preferably in media, advertising, or digital marketing.
• Self-starter with excellent organizational skills and the ability to manage multiple accounts independently.
• Strong presentation, negotiation, and communication skills—both written and verbal.
• Comfortable with Microsoft Office (Word, Excel, PowerPoint) and CRM tools.
• Knowledge of radio and digital marketing best practices preferred.
• Bachelor’s degree in business, marketing, broadcasting, or a related field is a plus—but not required.
• Willingness to travel regularly within the Central Kentucky region.

• A competitive base salary + commission
• Career growth with a company that values leadership and innovation
• Paid professional development & industry training
• A winning culture where your work makes a real impact
• Access to a full suite of advertising products including radio, digital, and web development services

If you're passionate about helping local businesses grow and want to be part of a dynamic, forward-thinking media organization, we want to hear from you!

• High School or better.

• Bachelors or better in Business or related field.

Forcht Broadcasting Radio & Digital is an Equal Opportunity Employer.