Athletics Marketing Lead - Fan Engagement & Game Day

Responsibilities

• All duties and responsibilities of this position require on-campus presence.
• Serve as the primary lead marketer, script writer, and game day producer for several, but not all of the following, Men’s Soccer, Women’s Soccer, Gymnastics, Baseball and Softball (sport responsibilities are based on experience).
• Oversee the day to day operations and marketing of the Future Falcon Kids Club.
• Manage, train, and develop the Screech Team (Student Marketing Team).
• Assist with the marketing efforts of football and basketball.
• Aid in the execution of on-campus marketing initiatives.
• Manage and build the Screech Team social media accounts.
• Work with other external departments to effectively promote and market BGSU Athletics with a strong emphasis on engagement and revenue generation.
• Maintain promotional inventory including print collateral, giveaways, and prizes. Assist in creation of in-game environment that promotes student engagement and elevates the fan experience.
• Perform other duties and projects as assigned by Assistant AD for Marketing and Brand Enhancement.

• College Student Personnel
• Sports Administration
• Accountancy
• Analytics
• MBA
• Financial Economics
• Logistics Systems Engineering
• Marketing
• Organization Development
• Supply Chain Management

• Bachelor’s degree (preferably in Sport Management, Marketing, or other related field).
• At least one year of sport industry experience in marketing, ticketing, or game operations. Must be willing and able to work approximately 20 hours per week.
• Must be dependable, punctual, and trustworthy self-starter.
• Ability to work independently on several projects in a fast-paced, rigorous environment.
• Excellent communication and critical thinking skills.
• Experience with Microsoft Office, Photoshop, and a variety of social media platforms is preferred.