Business Development Coordinator- Bowling Green

Business Development Coordinator
- Bowling Green

Job Category
:
Administration

Requisition Number
: BUSIN
004334

• Posted:
  April 14, 2026
• Full-Time

Showing 1 location

The Business Development Coordinator develops relationships through external sales efforts to grow and exceed census and revenue goals.

Position Responsibilities of Business Development Coordinator:

• Must be able to find the appropriate balance between marketing, sales and customer service activities.
• Maintain core knowledge of our clinical services provided, healthcare industry, and local market conditions.
• Must be able to handle complexity and change in marketing/sales strategy if the market demands a shift in strategy.

• Provide clinical communication through various tools available to physicians, hospital staff, and other healthcare professionals.
• Prepare and maintain referral target list.
• Meet or exceed set number of sales calls to achieve census goals.
• Pre-call planning, outcomes and next steps needed to achieve desired outcome of all sales calls.
• Effectively communicate core selling message to identified referral targets.
• Communicate with Regional Director of Business Development on any changes in market conditions.

• Prepare and maintain monthly marketing plan.
• Manage marketing budget and return on investment on all marketing-related expenses.
• Coordinate and implement events, media, networking activities and promotional programs.
• Understand market conditions and opportunities to grow census and revenue.
• Communicate and work with Regional Director of Business Development on all marketing campaigns to maximize the overall return of investment.
• Coordinate all marketing, advertising, and social media campaigns to align with overall marketing strategy.

• Identify opportunities to enhance customer service and patient/family satisfaction.
• Communicate with admission team on leads and potential admissions.
• Enhance care coordination and the care continuum through streamlining admission and discharge process.

A bachelor’s degree in communications, marketing or related healthcare experience.

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