SEO​/GEO Strategist – Home Services Lead Generation

Signature Media is a home services marketing agency. We run paid advertising, SEO, and AI search optimization for roofing, foundation repair, waterproofing, plumbing, and pest control companies across the US.

Our clients don't hire us for rankings reports. They hire us because their pipeline needs to move. Every decision we make traces back to one number: qualified leads that turn into booked jobs. That's what shapes how we build sites, how we report, and how we hire.

We're a small, tight-knit team that genuinely enjoys the work – and we're looking for someone who wants ownership, not a task list. This is a fully remote role, open to candidates based anywhere in the US. If that sounds like you, read on.

This is a traditional SEO-first position with real expansion scope into AI search visibility (GEO – generative engine optimization). You'll own organic strategy across a multi-client home services portfolio – starting with the foundation (technical SEO, structured data and schema, Google Business Profile, content topical coverage) before building out the AI-search angle: LLM citation strategies, AI Overviews positioning, conversational-query optimization, and ongoing AI-visibility measurement.

AI search is moving fast – we don't expect anyone to walk in with every answer; we expect curiosity, judgment, and a willingness to ship.

This role goes hands-on when it matters – testing new GEO tactics, validating a schema approach, debugging an AI-visibility shift, figuring out what works before it scales. The principle is: go into the weeds once, document the process, automate or delegate it, then move on. We want your strategic thinking applied across every client at scale – not your time stuck writing blog posts or responding to reviews by hand.

Content drafting, repetitive Google Business Profile work, and PR outreach execution are handled by AI workflows, admin support, and contractors under your direction.

The scoreboard is qualified leads that turn into booked jobs from organic and AI search – not rankings, not impressions, not raw traffic. A page that ranks #1 for a vanity keyword and never converts is expensive noise. We track all the way through to closed jobs and we'd love for you to think that way too.

This role has a capability-based path to SEO/GEO Lead or SEO Director – advancement tied to the scope, results, and leadership you prove, not tenure. We'd rather build that from within.

• Audit incoming accounts for technical SEO debt, Google Business Profile health, content topical gaps, and AI-search visibility – without being pointed at them
• Build per-client SEO and GEO strategy: keyword and topical coverage maps, content brief priorities, Google Business Profile optimization roadmaps, AI-search positioning
• Architect structured data and schema across client sites – Local Business, Service, FAQ, How To, speakable, and the entity relationships that help search engines and AI engines understand who each client is and what they do
• Operate AI-visibility measurement tools as a core part of the workflow – baseline every client, track week-over-week shifts, surface citation and ranking opportunities across AI search and answer engines
• Set Google Business Profile strategy and standards across the portfolio – categories, services, posts and review cadence, Q&A architecture, photo direction. Day-to-day execution (manual review responses, scheduled posts) is handled by admin support or AI workflows under your direction
• Lead the planning and AI-system training behind our content production – set topical strategy, brief structure, and quality bar. This is not a writing role. Drafting happens in an AI-assisted lane with human editing; you spec what “good” looks like, train the system to hit it, and QA what comes out
• Own the digital PR strategy that drives GEO authority – define target publications, angles, and asset opportunities (expert quotes, data pitches, HARO/Qwoted-style placements). Outreach execution is handed to admin support or specialist contractors against your brief
• QA/QC the SEO and GEO accuracy of work in flight on multi-page website projects – project sequencing sits with…