Director of SEO

About Us – Mission & Values At All In Solutions, our mission is to provide quality, evidence-based treatment that leads to long-term recovery for every client who walks through our doors. We believe that connection and purpose are essential to this pursuit, guiding every decision we make and every service we provide across our facilities in California, New Jersey, and Florida.

Position Overview All In Solutions is seeking an experienced, growth-driven Director of SEO to build, lead, and scale our organic search department in-house.

This is not a high-level reporting or agency-management role. We are looking for a hands-on SEO leader who deeply understands the full organic search ecosystem—someone who can architect high-level strategy while bringing the technical expertise needed to guide execution.

You will completely own our organic growth strategy across traditional search, AI-driven search platforms, technical SEO, local search, content optimization, digital PR, listings management, and organic conversion performance. Initially, you will establish our systems, SOPs, and roadmap, directly guiding and managing our SEO Manager and supporting resources to scale our digital footprint.

Key Responsibilities SEO Leadership & Strategy Develop and own the company’s comprehensive SEO and organic growth strategy.

Build a 12–18 month SEO roadmap based on opportunity, competitive landscape, business priorities, and expected impact.

Establish organic search KPIs and communicate performance, opportunities, risks, and priorities to executive leadership.

Own the SEO budget, including technology, software, content resources, digital PR, contractors, and outside vendors when appropriate.

Develop forecasts for organic traffic, leads, rankings, visibility, and business impact.

Prioritize SEO initiatives based on business value rather than rankings or traffic alone.

Build the internal SEO department, including processes, SOPs, reporting structures, accountability, and quality-control standards.

Manage and develop the SEO Manager and additional SEO support resources.

Technical SEOOwn the technical SEO strategy for All In  and future digital properties.

Regularly audit website architecture, crawlability, indexation, internal linking, canonicalization, redirects, XML sitemaps, robots directives, and duplicate content.

Monitor and develop strategies to improve Core Web Vitals and overall site performance.

Identify technical SEO issues and work directly with development and technology teams to prioritize and resolve them.

Guide implementation and validation of structured data/schema markup.

Evaluate site architecture and URL structure as new locations, markets, treatment programs, and content areas are introduced.

Oversee SEO requirements during website redesigns, migrations, technology changes, and major site releases.

Maintain processes for ongoing technical monitoring and issue detection.

Content & On-Page SEODevelop a comprehensive keyword and topic strategy across treatment services, conditions, substances, locations, informational searches, and other relevant search opportunities.

Analyze search intent and map keyword opportunities to appropriate pages and content types.

Establish standards for SEO content briefs, page templates, headings, title tags, meta descriptions, internal linking, calls to action, and content structure.

Identify content gaps and competitive opportunities.

Develop topic clusters and supporting content strategies that strengthen topical authority.

Oversee optimization and expansion of existing high-value pages.

Work with clinical, editorial, compliance, and marketing stakeholders to ensure content is accurate, useful, trustworthy, and aligned with the company’s standards.

Build a recurring content-refresh and content-pruning strategy based on performance.

Local SEO & Listings Management Own the local SEO strategy for all current and future All In Solutions treatment locations.

Optimize Google Business Profiles and other important local business listings.

Establish processes to maintain accurate name, address, phone, hours, categories, services, URLs, photos, and other business information across listings.

Develop…