Area Sales Manager

A home builder is seeking an experienced Area Sales Manager to lead and develop a team of New Home Sales professionals across multiple communities. This individual will be responsible for driving sales performance, coaching and mentoring team members, analyzing market trends, and executing strategic initiatives to achieve divisional sales goals.

The ideal candidate is a proven sales leader with a strong background in new home construction sales, a passion for developing people, and a track record of delivering results in a competitive market.

• Lead, coach, and develop a team of New Home Sales Consultants across multiple communities.
• Drive sales performance by establishing goals, monitoring metrics, and holding team members accountable to results.
• Conduct regular field visits, one-on-one coaching sessions, and performance reviews to ensure consistent execution of sales strategies.
• Partner with senior leadership to develop and implement market-specific sales plans and growth strategies.
• Monitor local market conditions, competitor activity, pricing trends, incentives, inventory levels, and customer demand.
• Utilize CRM systems and sales reporting tools to manage lead generation, pipeline activity, conversion metrics, and forecasting.
• Recruit, interview, hire, and onboard high-performing sales professionals.
• Develop and maintain a culture centered around customer experience, accountability, professionalism, and continuous improvement.
• Collaborate with construction, marketing, operations, and finance teams to ensure alignment and successful community performance.
• Support community grand openings, special events, and sales initiatives as needed.
• Ensure compliance with all state real estate regulations and company policies.

• 5+ years of New Home Sales experience
• 2+ years of sales management or leadership experience
• Proven track record of meeting or exceeding sales goals
• Experience managing multiple communities, locations, or sales teams preferred
• Strong understanding of residential homebuilding and real estate sales processes
• Excellent leadership, communication, and coaching skills
• Proficiency with CRM platforms and sales reporting tools
• Ability to travel regularly throughout the assigned territory

• Bachelor's Degree in Business, Marketing, Real Estate, or a related field strongly preferred
• Experience working for a production or national home builder
• Familiarity with competitive market analysis, pricing strategies, and inventory management
• Demonstrated success recruiting, developing, and retaining high-performing sales talent

• Consistently achieving divisional sales goals
• Building and retaining a high-performing sales organization
• Driving customer satisfaction throughout the home buying process
• Delivering accurate market intelligence and strategic recommendations
• Creating a culture of accountability, development, and sales excellence