Senior Performance Marketing Manager

About Wear Felicity

Wear Felicity is a fast-growing e-commerce jewelry brand that helps people celebrate what they love most. We currently invest heavily in paid acquisition across Meta, Tik Tok, Google, and App Lovin. We are looking for a high-performance operator to take over our $12M+/year ad budget and fuel our next stage of growth.

You will pilot a $12M+/year budget. Your job is to manage the architecture of our ad accounts, maintain our efficiency targets (MER/Contribution Margin), and tell the Creative Team exactly what data points lead to revenue.

• High-Volume Media Buying: Own the day-to-day execution and bid management across Meta, Tik Tok, Google (PMax/You Tube), and App Lovin.
• Financial Pacing: You are the bank. You manage daily budgets to ensure we hit monthly revenue targets without breaking our efficiency thresholds (MER/CAC).
• Account Architecture: Structure campaigns for scale. You know when to use ASC vs. manual controls, and you are obsessed with clean data and exclusions.
• The "Truth" Source: You own the attribution (Northbeam). You tell the team what is actually working, separate from platform vanity metrics.
• Feedback Loop: You don't make the ads, but you grade them. You provide weekly reports to the Creative Lead on which angles, formats, and landing pages are driving the highest LTV customers.

• 3–5+ years of pure performance marketing. You have logged thousands of hours in Ads Manager.
• High-Spend
  
  Experience:
  
  You have managed a single account spending $500k+/month
  .
• Analytical Obsession: You live in Excel/Sheets. You make decisions based on statistical significance, not gut feeling.
• Platform Fluency: Deep technical knowledge of Meta Advantage+, Google PMax, and Tik Tok Smart Performance Campaigns. Experience with App Lovin is a plus.
• 3–5+ years of performance marketing experience, with deep hands-on media buying expertise.
• Proven track record of profitably managing large-scale e-commerce budgets ($500k+/mo).
• Strong analytical skills and platform fluency (Meta Ads Manager, Tik Tok Ads, Google Ads, GA4, Excel/Sheets).
• Creative thinker who knows how to generate, test, and scale winning ad angles.
• Experience with mobile ad platforms (App Lovin or similar) is a strong plus.
• Results-driven, proactive, and able to thrive in a fast-paced growth environment.
• Competitive salary, performance-based bonuses, and career growth opportunities.
• Join a rapidly scaling DTC brand with a meaningful mission.
• Your work directly impacts company growth and revenue.
• Creative, collaborative team environment where your ideas are valued.
• Health, dental, and vision insurance coverage.
• Remote-friendly, flexible work environment.