Marketing Manager

Marketing Manager at Curious Creatures

Part Time: 20

Hrs/Week with intention to become full time

Bozeman, MT preferred

Open to remote for the right candidate

Curious Creatures is an innovative startup specializing in high-quality mountain bike & outdoor apparel designed for adventure enthusiasts. We are passionate about creating functional, stylish, and sustainable gear for all kinds of adventures. As we gear up for growth, we are looking for a dynamic Marketing Manager to join our team.

The Marketing Manager will be responsible for developing and executing our marketing in our next chapter of growth. The focus will be on driving growth, through increasing brand awareness and fostering our community. This role requires a blend of creativity, analytical skills, and a deep understanding of the mountain biking & outdoor community. The ideal candidate will thrive in a fast-paced startup environment, be comfortable with ambiguity, and have the ability to think high level strategy but also execute at a detailed level.

The role is posted as part time 20

Hrs a week with the intention for it become a full time role.

• Collaborate with cross-functional teams, including product, events, and sales to build comprehensive marketing calendar and strategy
• Translate company revenue goals into clear marketing KPI’s and measurable outcomes
• Guide consistent brand storytelling across DTC Ecommerce, Wholesale, Events & Pop-Ups
• Manage the marketing budget with CEO & Finance

• Oversee digital marketing efforts, including social media, email campaigns, and all content creation
• Implement and manage Ambassador, Influencer & Athlete program
• Manage customer insights & behavior through Shopify, Klaviyo and GA4
• Own paid and owned channel performance, setting ROAS and CAC/LTV targets making recommendations on budget & spend
• Responsible for outward facing brand copy on site and in all communications
• Present monthly performance insights, recommendations and ability to adjust

• Establish the Curious Creatures online store as best in class, delivering results in conversion & revenue
• Own the ecommerce roadmap and customer experience
• Plan and manage the site calendar including launches, holidays, campaigns, and seasonal turnover
• Monitor & report on site performance, user behavior, and key ecommerce KPI’s, adjusting tactics as necessary
• Own and manage all areas of the site including PDPs, collection pages, homepage, navigation, sitelinks, blog posts, and customer experience landing pages
• Ensure site quality, accuracy, and consistency across all pages
• Manage blog content, structure, and publishing
• Ensure technical SEO best practices are implemented across the site

• Work with founder & CEO to build and integrate Curious Creatures product & storytelling campaigns
• Work with founder & CEO on photoshoots (both studio & lifestyle) to ensure partners execute on CC visual identity, tone & vibe
• Work with PR lead on partnerships, activations and collaborations

• Work closely with Event Specialist on in person activations and building community
• Create plan for unique Curious Creatures events, rides, and collaborations
• Ability to attend select events in person to support and engage with customers

• Bachelor’s degree
• 3+ years of experience in marketing or ecommerce roles; experience in outdoor, bike, lifestyle or consumer goods preferred (DTC a plus)
• Experience with Shopify, Klaviyo, G4, Meta ads suite & full funnel digital strategy
• Ability to both set strategy and execute day to day tasks independently
• Analytical mindset with comfort reporting on performance and user behavior
• Experience with athlete or team organization a plus
• Experience executing seasonal campaigns
• Strong organizational skills and ability to prioritize in a fast paced environment

Start ups are wacky! We all wear a lot of hats – willingness to take on all kinds of projects.

• Passionate about the Curious Creatures brand and excited to contribute to our growth at this exciting stage

• Competitive salary, aligned with experience
• Opportunity to shape the brand and marketing strategy of a unique and growing company that isn’t afraid to take risks and have fun
• A collaborative and passionate team environment
• If Bozeman based flexible work from home policy
• Free Curious Creatures gear
• Discounts for friends & family on all Curious Creatures products
• Some travel required – to fun MTB festivals or photoshoots

We make really great product and have a strong brand foundation, join us and help tell our story!

Send a short cover letter and resume to He with the subject line “Marketing Role”