Performance Creative Producer

Job Posting:
Performance Creative Producer

Position: Performance Creative Producer
Location: Bozeman, MT, USA
Employment Type
:
Full-Time, In-Person
Department :Marketing
Reports To: Marketing Director
Salary Range: $75,000 – $95,000 base salary

POSITION OVERVIEW:

We’re looking for a Performance Creative Producer to join our team and play a critical role in the growth of EVERGOODS through performance marketing. This position is responsible for producing high-performing advertising creative across paid acquisition channels including Meta, You Tube, and Google. This role will take campaign media and raw footage and transform it into compelling video and static ads designed to drive customer acquisition and revenue growth.

This is a hands-on role for a highly creative and analytically minded individual who understands both creative storytelling and performance marketing metrics. The ideal candidate can rapidly produce ad creative, iterate based on performance data, and collaborate closely with the Growth team to continuously improve creative performance.

This individual will partner closely with the Head of Growth, Paid Marketing Manager, and Brand Manager to generate, test, and optimize creative concepts across paid channels.

This position is ideal for someone who enjoys working at the intersection of creative production, experimentation, and data-driven marketing.

PRIMARY RESPONSIBILITIES

Performance Ad Creative Production

• Produce video and static ad creative for paid channels including Meta, You Tube, and Google.
• Edit campaign footage and raw media into compelling ad formats optimized for performance marketing.
• Develop multiple creative variations from existing media to support testing and iteration.
• Design and produce static ad graphics and visual assets for paid channels.
• Package creative assets according to platform specifications and ad format requirements.

Performance Marketing Collaboration

• Work closely with the Marketing team to understand campaign objectives, target audiences, and messaging priorities.
• Collaborate with the Paid Marketing Manager to align creative production with campaign testing frameworks and timelines.
• Be fluent in and apply performance marketing metrics including ROAS, CAC, CPM, CTR, and LTV when evaluating creative performance.
• Support the development of creative strategies that improve conversion and customer acquisition efficiency.

Creative Concept Development, Testing & Iteration

• Partner with the Head of Growth and Paid Marketing Manager to develop and test new creative concepts, including ad hooks, storytelling angles, and creative approaches that highlight products in engaging and compelling ways.
• Generate creative variations to ad hooks to support rapid creative testing cycles.
• Analyze performance data to identify winning creative themes and formats.
• Iterate and improve ads based on campaign performance metrics and audience feedback.
• Continuously refresh creative to combat ad fatigue and maintain strong campaign performance.

Industry Trend Monitoring

• Stay closely attuned to emerging trends in DTC performance marketing, ad creative formats, and platform-specific best practices.
• Monitor creative strategies used within the everyday carry, outdoor, and premium product industries to inform new ideas and testing opportunities.
• Maintain a curiosity about evolving consumer behavior and digital media trends to ensure EVERGOODS creative remains modern, relevant, and competitive. This includes tracking and understanding emerging paid marketing channels for future use.

Product Knowledge & Brand Storytelling

• Develop deep familiarity with EVERGOODS products including design intent, key features, materials, and functional advantages.
• Partner with the Product team to understand design decisions and technical details that differentiate EVERGOODS products.
• Translate product features and design philosophies into compelling creative narratives that resonate with customers.
• Identify the most compelling product attributes and build creative assets that highlight those features across video, static, and short-form formats.
• Work with Marketing leadership to maintain a strong understanding of the EVERGOODS community…