Senior Manager, Product Marketing and Client Expansion

Foundant is looking for an experienced and strategic Senior Manager of Product Marketing & Client Growth to own positioning, drive go-to-market launches, create compelling sales enablement, and promote product expansion across our growing and complex SaaS portfolio.

This role is a combination of product marketing, demand generation, and client communications – requiring a track record of success in each of those marketing functions. You'll shape core messaging, launch new features, create collateral and sales tools, and plan client campaigns that translate product priorities into revenue. This is a hands‑on role that will need to have strong writing and editing skills, with experience producing impactful, benefit-driven content.

This strategic position reports to the Sr. Director of Product Marketing but will partner cross‑functionally with key stakeholders across the organization to ensure our initiatives align with top priorities and make a meaningful impact in the market.

• As a remote‑first workplace, we believe in offering flexibility and the freedom to work where it suits you best, while staying connected through technology. Our global network of talent is supported by physical office hubs and virtual collaboration, fostering a dynamic environment where innovation and growth thrive.
• With office locations in Bozeman, MT, Toronto, Canada, and Dublin, Ireland, you'll be part of a globally connected team. Whether you're working remotely or from one of our office locations, you'll be contributing to a vibrant, collaborative culture focused on driving meaningful impact across the world.

Product Marketing

• Develop compelling positioning and messaging across multiple products and segments, ensuring clear differentiation in the market.
• Partner with product teams to manage the go-to-market planning and execution for feature enhancements and new product initiatives – promoting alignment across the broader marketing, sales, and client experience teams.
• Write and refine external product messaging from Foundant's website, third-party review platforms, and sales materials.
• Partner with Sales, Product, and Client Experience to create impactful sales enablement (pitch decks, brochures, tool kits, and comparison charts) that help reps confidently communicate the value of Foundant's suite of solutions.
• Conduct ongoing competitor analysis and translate research into sharpened messaging and enablement that helps sales win.
• Continuously measure message and positioning performance across the funnel — from net-new positioning to expansion campaigns — and refine based on conversion and engagement metrics.

Client Growth

• Own the client demand generation expansion strategy with key stakeholders, defining which product priorities represent the biggest revenue opportunity with existing clients.
• Develop compelling narratives that highlight reasons why clients should upgrade, expand, or renew their Foundant Solutions.
• Write, edit, and execute impactful communications that will create interest and increase revenue across client base.
• Partner with Client Success and Demand Generation to activate the expansion strategy through targeted client campaigns.
• Test expansion messaging and campaign performance, and refine based on upgrade, expansion, and renewal results .

• 7+ years in B2B SaaS product marketing, including significant experience in expansion, lifecycle, or demand generation marketing.
• A track record of success owning GTM strategy and execution for a complex suite of solutions, from internal enablement through external launch.
• Strong writing and editing skills, with experience producing compelling,…