SITKA Director, Retail Merchandising

At SITKA Gear, we are evolving how merchandising drives the business—expanding from store-level execution into a fully integrated, omni-channel function that influences product, planning, and go-to-market strategy.

The Retail Merchandiser plays a critical role in building consumer-right assortments that are curated, tiered, and tailored by channel to earn both consumer trust and strong commercial returns. This role owns assortment strategy across owned retail and wholesale channels, while serving as a key voice in GTM and product decisions.

You will operate at the intersection of data and instinct—translating performance insights, field feedback, and brand priorities into clear assortment strategies that drive full-price sell-through and healthy inventory flow. This is a highly cross‑functional role with direct impact on how the brand shows up in stores, with partners, and ultimately with the consumer.

This position will be located at our facility in Bozeman, Montana, with the possibility of a hybrid work arrangement. Relocation assistance is available for this position.

• Own store and channel-level assortment strategy, ensuring product is curated, tiered, and consumer‑right
• Build and manage store assortments, size curves, and SKU productivity to drive full-price sell‑through
• Develop channel‑specific assortments across wholesale tiers (Specialty, Sporting Goods, Big Box)
• Partner with Sales to bring a merchant perspective into account-level assortment decisions
• Analyze sales and inventory to drive in‑season optimization and rebalancing actions
• Lead markdown and sell‑down strategies to optimize margin and inventory flow
• Own Key Initiative Zone (KIZ) strategy, including product focus, KPIs, and performance tracking
• Integrate into GTM processes, delivering merchandising inputs into assortment planning and product decisions
• Establish and scale a structured feedback loop from stores and field to inform merchandising and product
• Partner cross‑functionally (Planning, Retail, Marketing, VM) to ensure aligned execution from product to floor

• Minimum of 4 years of experience in merchandising, planning, or retail strategy, preferably in apparel or footwear
• Strong analytical skills with experience managing large SKU counts across multiple channels or doors
• Proven ability to translate data and insights into actionable assortment decisions
• Experience building channel or store-level assortments
• Strong cross‑functional collaboration skills across sales, planning, product, and retail teams
• Proficiency in Excel and retail analytics tools (e.g., Power BI)
• Ability to travel up to 10%

• Experience in premium, performance, or technical apparel
• Background in wholesale merchandising or account‑facing roles or owned retail
• Understanding of outdoor (hunting/fishing) categories

We provide benefits that offer choice and flexibility and promote overall well-being. We provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for profit‑sharing. Learn more at

Gore is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a protected veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.

Gore is committed to a drug‑free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.

Gore requires all applicants to be eligible to work within the United States. Gore generally will not sponsor visas unless otherwise noted on the position description.