Senior Sales Manager

About this position

About Generation Hospitality

As a recognized leader in the hospitality industry, Generation Hospitality Group brings unparalleled expertise in marketing, sales, operations and revenue management.

About the role

The Hotel Sr. Sales Manager is responsible for achieving revenue targets, assisting in developing strategic sales plans, and fostering strong relationships with clients. This role requires a dynamic and results‑driven individual with a deep understanding of the hospitality industry and exceptional leadership skills.

• Proactive Sales Leadership: Drive outbound sales efforts through targeted prospecting, client visits, and strategic account penetration to increase share of wallet and market capture.
• Account Portfolio Management: Own and manage a defined portfolio of top-producing and high-potential accounts, ensuring consistent production growth year over year.
• Pipeline & CRM Accountability: Maintain accurate forecasting and activity tracking in CRM systems; enforce “if it's not in the CRM, it didn't happen” standards across assigned responsibilities.
• Group Business Development: Actively solicit, negotiate, and close group business aligned with need periods and revenue strategies, including RFP responses and contract execution.
• Negotiation & Contract Management: Lead contract negotiations ensuring favorable terms, proper attrition protections, and alignment with hotel profitability goals.
• Cross‑Functional
  
  Collaboration:
  
  Partner with Operations, Revenue Management, and Marketing to ensure seamless execution of sold business and alignment on pricing, promotions, and guest experience.
• Market Segment Expertise: Develop deep expertise in key segments (corporate, SMERF, tour & travel, sports, government, etc.) and adjust strategies based on performance trends.
• On‑Property Revenue Optimization: Identify opportunities within existing business (upselling, extended stays, ancillary spend) to maximize total revenue per account.
• Sales Activity Management: Execute a disciplined weekly activity plan including prospecting calls, site tours, client meetings, and networking events to sustain pipeline health.
• Competitive Intelligence: Monitor competitor strategies, pricing, and positioning; provide actionable insights and recommendations to maintain market advantage.
• Mentorship & Team Support: Provide guidance and informal leadership to junior sales team members, coordinators, or other on‑property sales staff.
• Budget Support: Assist Director of Sales / VP with annual budgeting, segment forecasts, and pace analysis to ensure revenue targets are achieved.
• Community & Industry Engagement: Represent the hotel in local organizations, CVBs, chambers, and industry events to build brand visibility and generate leads.
• Performance Accountability: Own individual production goals, activity metrics, and conversion ratios, with a focus on delivering measurable ROI on sales efforts.
• Sales Process Compliance: Follow all brand and company sales SOPs, including response time standards, lead handling procedures, and reporting expectations.

• Education: Hospitality specific training in Sales, Marketing, Revenue Management or related field.
• Experience: Minimum of 3 years of sales experience in the hospitality industry, with at least 1 year in a hotel sales role.
• Skills: Excellent communication and interpersonal abilities. Proven track record of achieving sales targets and driving revenue growth. Ability to analyze market trends and develop effective sales strategies. Proficiency in sales and CRM software.

Results‑oriented with a proactive approach to problem‑solving. Strong organizational and time‑management skills. Ability to work under pressure and meet deadlines. High level of professionalism and integrity.

• Competitive salary and performance‑based bonuses.
• Health, dental, and vision insurance.
• Retirement plan with company match.
• Opportunities for professional development and career advancement.