Head of Product

CoAd provides payroll, benefits administration, HR compliance, workforce management, and full-service PEO and ASO services to more than 16,000 clients nationwide.

The Head of Product at CoAd is a senior product executive responsible for defining product vision, portfolio strategy, roadmap prioritization, and business outcomes across CoAd's full technology portfolio supporting PEO, ASO, and Payroll product lines, including future AI-enabled solutions.

This is a roll-up-your-sleeves position that creates visibility for you and your team within the walls of CoAd, and outside in the market and within the industry. We are a fast-paced organization and expect this role to keep up or go faster.

Reporting directly to the CIO, this role serves as the organizational owner of product strategy and investment prioritization, ensuring technology investments align with customer needs, market opportunities, revenue growth objectives, and CoAd's long-term strategic direction.

The ideal candidate brings deep expertise in Payroll, Human Capital Management (HCM), Benefits Administration, and Professional Employer Organization (PEO) services, enabling them to proactively identify market opportunities, anticipate customer needs, and shape product investments that strengthen CoAd's competitive position.

This role requires a strategic, market-focused leader who drives outcomes, challenges assumptions, creates organizational alignment, and brings forward recommendations rather than waiting for direction. The Head of Product will partner closely with the CIO, Executive Leadership, Head of AI, Head of Engineering and Head of Architecture to ensure CoAd's product investments deliver measurable customer and business value.

• Define and own the product vision and long-term strategy across all CoAd technology platforms and future platform investments.
• Develop and maintain multi-year product roadmaps aligned with business objectives.
• Identify market opportunities, customer needs, industry trends, and competitive threats – including the growing ASO segment where platform capability and employee experience (EX) are now the primary basis of competitive differentiation.
• Translate business strategy into product investment recommendations and execution plans.
• Serve as the voice of the customer across all product decisions.
• Own enterprise product portfolio prioritization and roadmap governance.
• Balance customer demand, compliance requirements, modernization initiatives, technical debt, and growth opportunities.
• Lead executive-level prioritization discussions and investment decisions.
• Develop business cases supporting strategic product investments.
• Ensure product investments deliver measurable business value and market impact, including growth in per-employee-per-month (PEPM) revenue, net revenue retention (NRR), gross revenue retention (GRR), and module attach rates across PEO, payroll, benefits, time, and HCM.

• Partner closely with the CIO, Head of Engineering, Head of AI, and Architecture leadership.
• Align product strategy with engineering capacity, architectural direction, and AI innovation initiatives.
• Build strong relationships across Operations, Sales, Customer Success, Marketing, Finance, and Executive Leadership.
• Drive organizational alignment around product priorities and business outcomes.
• Present product strategy, roadmap recommendations, and investment priorities to executive stakeholders.
• Translate complex product and technology decisions into clear, compelling business narratives — communicating tradeoffs, risks, and investment rationale in language that drives alignment and action at the Board, C-suite, and senior leadership levels.

• Establish accountability, decision-making frameworks, and governance processes across the product function.
• Monitor roadmap execution and product performance.
• Remove obstacles and accelerate organizational decision-making.
• Ensure teams remain focused on delivering customer and business value.
• Define and monitor product KPIs and success metrics.
• Develop a deep understanding of customer needs, market dynamics, and industry trends.
• Engage directly with clients, prospects, and industry stakeholders.
• Monitor competitive offerings and emerging technology developments.
• Identify opportunities to improve market position, customer outcomes, and product differentiation - with particular focus on employee experience (EX), multi-state compliance depth, and the Payroll-to-ASO-to-PEO expansion opportunity as CoAd grows its addressable market.

• Partner with the Head of AI to identify and prioritize AI-enabled product opportunities.
• Incorporate AI capabilities into product strategy and roadmap planning.
• Support the development of intelligent, scalable customer experiences.
• Ensure product investments align with CoAd's broader AI strategy and innovation objectives.

• 10+ years of…