Graphic Design Specialist

Description

The Graphic Design Specialist supports association-wide marketing and brand execution for the YMCA of Southwest Florida, ensuring the Y’s mission, impact, and value are visually represented across the community and marketplace. This role contributes to program and membership growth by developing high-quality, brand-aligned creative assets that support marketing strategies, campaigns, and communication efforts.

As a key contributor to brand stewardship, this position helps bring the YMCA brand to life across all touchpoints, ensuring alignment with Y-USA brand standards across all locations, campaigns, and platforms. The Graphic Design Specialist collaborates across departments to translate strategic initiatives into effective visual storytelling, helping to inspire engagement, strengthen community connection, and advance youth development, healthy living, and social responsibility.

• Design and produce high-quality, mission-driven marketing materials—including flyers, brochures, signage, digital ads, social media graphics, email templates, and program collateral that bring the YMCA brand to life and inspire community engagement.
• Ensure consistent application of YMCA brand standards across all creative assets, maintaining alignment with Y-USA guidelines.
• Translate marketing strategies into visually compelling assets that support membership, program participation, and community awareness.
• Support development and execution of association-wide campaigns across multiple platforms.

• Assist with creation and optimization of digital assets for website, email marketing, and social media platforms.
• Support content development through basic photography, graphic creation, and visual storytelling.
• Maintain and organize digital asset libraries, templates, and brand resources.

• Collaborate closely with the Philanthropy Department to support annual campaigns, donor engagement, and fundraising initiatives.
• Design donor-facing materials including campaign collateral, impact reports, case statements, sponsorship materials, and stewardship communications.
• Visually communicate Social Impact initiatives, community outcomes, and mission-driven stories that connect donors to the YMCA’s work.
• Support alignment of marketing and fundraising efforts to maximize engagement and impact.

• Coordinate production of marketing materials including program guides, publications, and on-site signage.
• Collaborate with internal teams to understand project goals and deliver creative solutions that meet timelines and objectives.
• Support marketing and fundraising events through design of promotional materials, presentations, and on-site visuals.
• Attend association events as needed to support marketing efforts and capture visual content.
• Manage multiple projects simultaneously while maintaining quality and meeting deadlines

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• Models and communicates the YMCA’s mission and core values through visual storytelling and design.
• Supports a culture of philanthropy by creating materials that elevate donor engagement and community impact.

• Builds strong relationships across departments to support marketing, operations, and philanthropy goals.
• Works effectively with internal stakeholders to translate ideas into creative solutions.

• Produces high-quality work with strong attention to detail, organization, and efficiency.
• Maintains brand consistency and follows established processes and standards.

• Demonstrates creativity, adaptability, and a continuous learning mindset.
• Stays current with design trends, tools, and marketing best practices.

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• Bachelor’s degree in Graphic Design, Marketing, Communications, or related field preferred; equivalent experience considered.
• Minimum of 2 years of professional graphic design experience.
• Strong portfolio demonstrating creative, brand-aligned design work across print and…