Practice Marketing Manager

Overview

GENERAL SUMMARY OF DUTIES: Florida Digestive Health Specialists Practice Marketing Manager will be responsible for managing local partner practices in three primary areas: referral marketing coordination, digital marketing, and marketing insights and analytics. This role requires a strategic thinker with excellent communication and analytical skills, as well as a deep understanding of healthcare marketing trends and best practices.

REPORTS TO: Chief Operating Officer

Referral Marketing Coordination:

• Lead development and coordinate implementation of referral marketing strategies aimed at increasing patient referrals and promoting the organization's services.
• In partnership with Office Administrators and Physician Partners, create and maintain relationships with referring physicians and healthcare professionals to facilitate referral networks.
• Coordinate marketing materials, campaigns, and events to coordinate referral marketing initiatives and provider recruitment with practice managers and physician partners.
• Track and analyze referral data to evaluate the effectiveness of marketing efforts and identify areas for improvement.
• Devise marketing plans for new providers and new locations to grow appointment bookings
• Community Event and Sponsorship management to promote Florida Digestive Health Specialists.

Digital Marketing:

• Lead the deployment of digital marketing campaigns across various platforms, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.
• Monitor and optimize digital marketing performance, including website traffic, conversion rates, and online reputation management.
• Manage online providers accounts and engage with online communities to enhance brand visibility and reputation.
• Collaborate with internal and external stakeholders to create compelling content for digital channels, including blog posts, articles, videos, and infographics.

Marketing Insights and Analytics:

• Collect and analyze marketing data from various sources to generate actionable insights and recommendations.
• Track key performance indicators (KPIs) and provide regular reports on marketing campaign effectiveness and ROI.
• Conduct market research and competitive analysis to identify trends, opportunities, and potential threats in the healthcare industry.
• Use data-driven insights to optimize marketing strategies and tactics and provide recommendations to partner practices for continuous improvement.
• Performs any other duties and/or special tasks as assigned

Bachelor's degree in marketing, communications, business administration, or a related field. Proven experience in healthcare marketing, preferably in a multi-practice or healthcare management setting; strong understanding of referral marketing strategies, digital marketing channels, and analytics; proficiency in utilizing digital marketing tools, platforms, and analytics software; knowledge of healthcare regulations, compliance, and privacy standards is desirable. 2+ years experience in marketing communications, pharmaceutical sales, graphic design or relevant work experience required.

Strong design, organizational, and written communication skills required. Must be able to confidently navigate design and video editing software. Must be proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and/or Quark Express, as well as proficient in Microsoft Office products (Word, Excel, PowerPoint). Preferred experience working with website content management tools (Word Press, SharePoint).

Additional Skills and Experience

Practice Marketing Manager must have:

• Excellent written and verbal communication skills, with the ability to tailor messaging for different audiences.
• Strong analytical and problem-solving skills, with a keen attention to detail.
• Ability to work collaboratively with cross-functional teams and build relationships with internal and external stakeholders.
• Results-oriented mindset with the ability to prioritize tasks and meet deadlines.
• Ability to deal with patients, visitors, co-workers, and physicians with courtesy and respect
• A professional outgoing…