Digital Marketing Specialist

Digital Marketing Specialist

Location:On-site in Bradenton, FL
Job Type:Full-time, W-2
Compensation:Based on experience

We are seeking a hands-on Digital Marketing Specialist to join our Bradenton team. This role will help grow our online visibility, create useful content, and generate qualified leads across traditional search, answer engines, AI-powered search, and social channels.

You will work closely with leadership and internal team members to plan, create, publish, measure, and improve marketing initiatives.

The right candidate understands
SEO
,
AEO
(Answer Engine Optimization), and
GEO
(Generative Engine Optimization)—and knows how to turn customer questions into clear, credible content that performs.

• Create and repurpose content for web pages, blogs, email, social media, video, and other digital channels.
• Conduct keyword, topic, competitor, and search-intent research.
• Optimize content for SEO, including page structure, metadata, internal linking, local-search opportunities, and clear calls to action.
• Use AEO and GEO principles to improve visibility across answer engines, featured snippets, AI-powered search results, and generative AI experiences.
• Build and maintain a content calendar, including topics, formats, deadlines, publishing schedules, and distribution channels.
• Work with the team to identify what to post, where to publish it, and when to post based on audience behavior and campaign goals.
• Track traffic, rankings, engagement, leads, and conversions; share findings and recommendations with the team.
• Stay current on search, AI-search, content, and social-media best practices.

• 3+ years of experience in digital marketing, SEO, content marketing, or a related role.
• Hands-on experience with keyword research, on-page SEO, search intent, content optimization, and performance reporting.
• Working knowledge of AEO, GEO, AI-powered search, answer engines, featured snippets, and FAQ-style content.
• Strong writing, editing, proofreading, and content-planning skills.
• Experience using Google Analytics, Google Search Console, and keyword-research tools.
• Ability to manage deadlines, collaborate effectively, and work in an on-site team environment.
• Portfolio or examples of relevant content, SEO work, campaigns, or measurable results.

• Experience with local SEO, Google Business Profile optimization, schema/structured data, landing pages, and conversion-rate optimization.
• Experience marketing professional, legal, financial, insurance, healthcare, or other trust-based services.
• Experience with email marketing, CRM, social scheduling, video, or graphic-content tools.

• Full-time, W-2 role with weekly pay.
• Monday–Friday, in-office schedule—no nights or weekends.
• Health, dental, vision, and life insurance after 90 days.
• Holiday pay, PTO, vacation, and a 401(k) with company match.
• A collaborative team environment with the opportunity to help grow the company’s digital presence.