Advertising Account Executive - Real Estate

Account Executive – Real Estate Vertical

McClatchy | The Bradenton Herald

Location: Bradenton, FL (Field-based / Remote)
Position Type: Full-Time

McClatchy, a leader in local media, is seeking a strategic and results-oriented Account Executive to represent the Bradenton Herald
. For over a century, these publications have been the primary source of news and information for South Florida. Today, we pair that legacy of trust with a sophisticated, data-driven digital marketing suite that allows our clients to reach audiences with precision and impact. Our mission has never been more vital. As a successful candidate, you will be the bridge between our first-class digital portfolio and the thriving South Florida real estate sector—leveraging award-winning journalism, data, and innovation to drive measurable revenue growth.

• Vertical Mastery:
  Act as a subject matter expert in the Real Estate (Development), identifying growth opportunities with large developers, real estate organizations and development
• Strategic Business Development:
  Adopt a "Hunter" mentality to identify, qualify, and secure new B2B partnerships throughout the Bradenton market.
• Consultative Selling:
  Conduct deep-dive Client Impact Assessments to understand unique business pain points and design multi-platform marketing solutions.
• Solution Engineering:
  Develop and deliver compelling marketing strategies utilizing McClatchy’s full suite of products, including SEO/SEM, Targeted Email, Social Media, Mobile Platforms, OTT, and Branded Content.
• Relationship Management:
  Build long-term, trust-based partnerships with clients, aligning their marketing spend with established strategic objectives and KPIs.
• Operational Excellence:
  Maintain rigorous pipeline management and accurate records of sales activities and revenue forecasts using Adpoint or related CRM tools.

• Industry Knowledge:
  Proven experience working with clients or directly within the Real Estate vertical.
• Digital Fluency: A strong background in digital marketing and advertising, with a proven track record of selling custom solutions (Programmatic, Social, Search, etc.).
• Sales Excellence:
  Demonstrated ability in strategic prospecting, planning, and closing business through a persuasive yet compassionate approach.
• Agility &
  
  Collaboration:
  
  The ability to pivot quickly in a fast-paced media environment without losing quality, while collaborating constructively in a team-oriented setting.
• Communication:
  Exceptional presentation skills with the ability to earn client trust and deliver complex strategies effectively.

• Education:
  
  A combination of knowledge and experience equivalent to a B.A. or B.S. Degree in Advertising, Marketing, Sales, or a related field.
• Technical
  
  Skills:
  
  Proficiency in CRM tools (Adpoint preferred) and standard business software; daily CRM use is required.
• Logistics:
  Must be located in the Bradenton area. A valid driver’s license, reliable transportation, and valid vehicle insurance are required for local travel.

• Compensation:
  Base salary plus commission with uncapped earning potential.
• Advancement:
  Clear opportunities for professional growth within a nationally recognized media organization.
• Benefits:
  Full suite of benefits, including a 401(k) with company match.
• Culture: A fast-paced, professional, and mission-driven work environment.

Our impact is growing every day. 30 growing markets. Over 65 million monthly readers. 56 Pulitzer Prizes. A strong portfolio of dynamic partnerships and smart investments. Our award-winning journalism, digital reach, and commitment to innovative growth have never been stronger. As a member of the McClatchy family, you are part of a flexible, empowering, and exciting culture dedicated to creating a work/life balance and consistent opportunities for growth—a place where you have a voice and the ability to impact our future.

It’s an exciting time to be here. Our company is experiencing the most transformative period in its history. We’re growing rapidly in the digital space and delivering award-winning journalism in innovative ways. McClatchy strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on well-being and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.

Our overall benefits package also includes a 401(k) with employer match, competitive paid time off and corporate holidays, and a variety of mental health benefits. For more information on McClatchy’s benefit plan, please visit