IMG Academy - Senior Vice President, Sales

Reports to :
Chief Commercial Officer

Named one of the Best and Brightest Companies to Work For in the Nation in 2024, IMG Academy is the world's leading sports education brand, providing a holistic education model that empowers student‑athletes to win their future, preparing them for college and for life. IMG Academy provides growth opportunities for all student‑athletes through an innovative suite of on‑campus and online experiences:

• Boarding school and camps, via a state‑of‑the‑art campus in Bradenton, Fla.
• Online coaching via the IMG Academy+ brand, with a focus on personal development through the lens of sport and performance
• Online college recruiting, via the NCSA brand, providing content, tools, coaching and access to a network of 40,000 college coaches

The Senior Vice President of Sales will lead the growth and evolution of IMG Academy’s campus‑based sales organization—a high‑performance team that helps student‑athletes, teams, coaches, and event partners access the world’s most renowned destination for sports and education.

This leader will be responsible for leading sales and enrollment teams across a wide portfolio of IMG Academy programs and services, including boarding school, camps, team training, hosted events, and on‑campus hospitality. The Senior Vice President of Sales will be charged with ensuring every interaction is an opportunity to shape first impressions and reinforce IMG Academy’s core value, purpose and brand with clarity, care, and confidence.

This role oversees a dynamic sales organization comprising 75+ professionals, including direct oversight of sales leadership, sales enablement, and training. We’re seeking a sales executive who brings both strategic foresight and operational discipline, with experience scaling multi‑channel, multi‑product B2C and B2B sales organizations. This person will build a culture rooted in accountability, trust, and mission alignment, elevating a team that believes in what we do, how we do it, and who we do it for.

• Set and own the strategic vision for campus‑based sales across B2C and B2B lines, including youth development, elite team programming, and group/event experiences.
• Identify new growth opportunities by market segment, customer type, and seasonal trends.
• Partner with the marketing, product, and commercial operations teams to align offers, messaging, and capacity planning across sales cycles.
• Lead, coach, and inspire a diverse sales team of 75+ professionals, including directors, student‑athlete advisors, camp advisors, account executives and enrollment and customer support specialists.
• Build and scale a performance‑driven sales culture rooted in accountability, transparency, and purpose‑driven.
• Develop and execute onboarding, coaching, and development programs to continuously upskill the team and improve retention.
• Oversee the day‑to‑day performance of sales funnels across phone, SMS, chat, email, and CRM‑connected digital channels.
• Ensure sales processes and scripts are tailored to different buyer personas including families, club coaches, athletic directors, and event partners.
• Partner with commercial operations to build reporting dashboards and leverage data for continuous improvement in lead conversion, ARPU, cycle time, and show/close rates.

• Ensure every interaction reflects the IMG Academy brand and reinforces our core promise: sports as a platform for life.
• Design and execute customer journeys from inquiry through decision, working cross‑functionally to deliver a premium and consistent experience.
• Use feedback loops (Customer Success metrics, including NPS and attrition) to continuously refine sales experience and drive improved satisfaction and loyalty.

• Serve as a key commercial leader across the organization, partnering with counterparts in digital products, hotel sales, marketing, and commercial operations.
• Act as a senior representative with high‑profile accounts, strategic partnerships, and VIP families during peak recruiting seasons or high‑impact events.

• 8+ years of progressive experience…