Lake Toyota Store Marketing Lead

Lake Country Toyota Store Marketing Lead

Brainerd, Minnesota, United States

For more than 70 years, Walser Automotive Group has put people first: our customers, our employees, and our communities. As a family‑owned, family‑run company, we’ve grown to 29 dealerships representing 26 brands across Minnesota, Kansas, and Illinois.

We lead with innovation
, technology, and a promise to deliver an exceptional experience every time.

• And your work here matters
  : a portion of every vehicle sold and serviced supports the Walser Foundation, investing in schools, nonprofits, and workforce programs in our communities.

At Walser, success starts with people
. Join us to build a career where you can grow, belong, and make a real impact.

What You’ll Do

• Own day-to-day marketing execution ensuring initiatives are launched correctly, on time, and aligned to brand standards and store priorities.
• Execute and manage cross‑channel marketing work (website updates, promotions, CRM initiatives, SEM/digital coordination, creative requests), acting as the single point‑of‑contact for store marketing needs.
• Own monthly promotional updates and ensure accuracy and timely deployment across all relevant platforms and teams.
• Serve as the primary marketing liaison to store leadership, actively participating in dealership meetings and building deep working relationships across Sales/Service/Operations.
• Extract and analyze key performance datasets (website traffic, lead performance, engagement) and translate findings into clear actions that improve performance.
• Lead ongoing operational audits (lead routing, phone tracking, listings/data integrity) and drive fixes in partnership with store teams and vendors.
• Proactively identify friction points and improvement opportunities in both marketing execution and customer experience; present recommendations to store leadership.
• Ensure consistent brand execution across touchpoints (website, directory profiles, digital assets, in‑store materials, and customer‑facing communications).
• Provide quality assurance across deliverables to maintain accuracy, brand consistency, and a high standard of execution.
• Lead/support content creation and shoots (video/photo/reels), ensuring deliverables match brand tone and campaign goals.
• Drive organic social execution and collaborate on creative assets that support store priorities and local/community relevance.
• Own content planning cadence and publishing.
• Support and/or lead dealership events and sponsor ships, including coordination, communication planning, and content capture.
• Plan and execute brand activations that strengthen brand consideration locally (partnerships, launches, community events), including logistics and post‑event follow‑up.
• Provide monthly reporting on performance, what worked/what didn’t, and recommended adjustments.
• Maintain proactive planning calendars for promotions, content, key brand moments, and campaign launches.
• Uphold Walser’s Core Values: Do The Right Thing , Lead By Example , Display Positive Energy, Be Open Minded

What You Bring

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent hands‑on marketing experience.
• 2–4 years of experience in marketing, digital marketing, dealership marketing, or performance‑focused roles.
• Experience executing multi‑channel marketing campaigns (website, CRM/email, social, digital advertising, directory profiles).
• Demonstrated ability to analyze performance data and translate insights into action.
• Working knowledge of Excel, PowerPoint and CRM platforms.
• Strong written and verbal communication skills with the ability to interact directly with business leaders and present to large teams.
• Proven ability to manage multiple priorities and meet deadlines in a fast‑paced environment.
• Experience working cross‑functionally with sales, service, or operations teams preferred.

What’s In It For You

• Paid Time Off (PTO) – Take time to relax, spend with family, or enjoy personal time away.
• Career Growth & Opportunity for Advancement
  We promote from within and provide clear career paths, mentorship, and opportunities to develop and grow your career.
• Fertility & Adoption Assistance
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