Senior Manager, Strategy & Customer Insights; Hard Discount Division

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Loblaw’s Hard Discount Division operates two market-leading banners:
No Frills and Maxi. Together, our banners share a purpose to Feed Everyone. We take great pride in providing Canadians with fresh, affordable, high-quality groceries. Our fast-growing network of stores is fueled by our dedicated colleagues and franchise owners, who deliver a simple customer experience in-store and online. We aim to empower Canadians to Live Life Well by making groceries accessible and affordable for everyone.

The Hard Discount Strategy & Customer Insights team partners with divisional and enterprise teams to develop insights, shape strategy, and advance our most important business priorities. We work across a broad range of complex opportunities, bringing structure, analytical rigor, and a strong understanding of the customer and competitive landscape to support decision-making.

We are hiring a Senior Manager, Strategy & Customer Insights to lead high-impact strategic initiatives, accelerate our insight-generation capabilities, and elevate the quality of strategic thinking and decision support across the division. This role is well suited to someone who is comfortable taking an open-ended business question, determining the right approach, independently moving the work forward, and translating complex information into a clear and compelling recommendation for senior leaders.

• Lead high-impact strategic initiatives that support growth in revenue, profitability, market share, and long-term competitiveness for the Hard Discount division.
• Take ownership of complex and sometimes ambiguous business questions, structuring the problem, defining the workplan, identifying the required analysis, and driving the work toward a clear recommendation.
• Partner with senior leaders and cross-functional teams to develop strategies that advance divisional priorities and translate those strategies into actionable plans.
• Synthesize customer, financial, operational, market, and competitive information to identify insights, implications, and opportunities for the business.
• Develop strategic frameworks, hypotheses, and data-based recommendations to address merchandising, promotional, customer, operational, and broader business opportunities.
• Create clear, compelling, and executive-ready presentations that translate complex analysis and strategic thinking into a strong narrative, key insights, and actionable recommendations.
• Develop high-quality materials for senior leadership, executive committees, annual planning, Board discussions, and other high-visibility forums, often beginning with limited direction or an initial business question.
• Present recommendations to senior leadership and influence cross-functional stakeholders to build alignment, resolve roadblocks, and turn recommendations into action.
• Contribute to the development of annual and long-range plans, including strategic presentations, Board materials, business cases, and executive memos.

• Post‑secondary education in Business, Finance, Economics, Math/Statistics, Analytics, or a related discipline, with 5+ years of relevant experience in strategy, management consulting, corporate strategy, strategic planning, or a highly analytical business role.
• Demonstrated experience leading strategic projects from an ambiguous starting point through to a clear recommendation and path forward.
• Strong strategic thinking and problem‑solving skills, with the ability to break down complex questions, establish hypotheses,…