Director of Sales – Lawn & Garden Products; CPG

Position: Director of Sales – Lawn & Garden Products (CPG
The Director of Sales is responsible for leading sales growth with major Canadian retailers including Canadian Tire, Home Depot, Costco, and others. This role requires strong sales leadership, proven success in Consumer Packaged Goods (CPG), and financial acumen with full P&L responsibility. Initially hands‑on with key account management, you’ll transition into leading a sales team while driving profitability, growth, and client satisfaction.

Responsibilities

Manage and grow national accounts (Canadian Tire, Home Depot, Costco, Rona, etc.)

Build and maintain strong retailer relationships at decision‑maker level

Develop and implement sales strategies aligned with company goals

Lead, mentor, and grow a small team of sales professionals

Drive profitability through P&L oversight, budgeting, and financial reporting

Actively sell into new opportunities while supporting existing accounts

Collaborate with supply chain and internal teams on product launches and transitions

Monitor competitor activity and market trends to adjust strategies

Prepare detailed sales reports and presentations for senior management

Travel 10–25% (Toronto, Ottawa, Quebec, plus occasional international)

Requirements

8+ years of B2B sales experience (preferably CPG)

5+ years of leadership experience managing sales teams

Proven track record selling into large big‑box retailers (Canadian Tire, Home Depot, Costco, etc.)

Strong financial acumen: P&L, budgets, forecasting, strategy

University or college degree in business or related field

Intermediate Microsoft Excel, PowerPoint, and Word

Benefits

Base Salary: $175,000 – $200,000 CAD + bonuses (OTE $240,000+)

Health benefits (partially company‑paid)

RSP matching

Laptop & cell phone provided

Reimbursement for travel, mileage, and further education

Company social events

Global brand with growth opportunities

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