Digital Advertising Specialist; Head Office GTA; Job Brampton area,Ontario Canada,Marketing / Advertising / PR

Position: Digital Advertising Specialist (Performance Auto Group - Head Office GTA) (14-Month Contract)

Here’s what you’ll deliver:

Lead the strategic development, execution and ongoing optimization of paid search and social media campaigns across all of our accounts;

Review analytics to identify performance trends and actionable opportunities;

Actively manage paid campaign budgets and the allocation of budgets, balancing audience demand opportunities with volume and profitability;

Assist with the development of ad copy, and actively split-test for performance improvements;

Provide weekly performance results and insights to internal stakeholders;

Collaborate with regional marketing teams to ensure alignment of messaging and initiative focus;

Manage, update, and distribute forecasts and search demand analysis;

Ensure paid search and social best practices are employed;

Stay on top of industry trends and platform/provider updates while evaluating opportunities for innovation;

Conduct keyword research to ensure both positive and negative keyword lists are optimized for success;

Optimize paid search programs through the testing of various performance levers such as ad copy, landing pages, bidding strategies, negative keywords etc.

Expand the visibility and working knowledge of SEM across the organization through presenting and communicating SEM best practices, core findings and emphasizing each channel’s importance in the marketing mix.

Actively participate in team meetings to drive improvements to campaign performance and overall website metrics;

Other duties as assigned.

What you need to succeed:

Formal training/certification in a computer-related discipline.

3-5 years of Digital Advertising experience.

Google AdWords and Bing Certifications, with an accompanying proven track record managing large, complex Search Engine Marketing campaigns.

Social Media Campaign Experience

Ability to write effective, error-free ad copy.

Data-driven mindset, and proficiency with Google Analytics, as well as emerging data collection and reporting tools.

Strong attention to detail, with excellent organization and project management skills.

Driven yet collaborative - you work well in an engaged, busy team environment.

Savvy and up-to-date with current paid search marketing practices.

Proactive, organized, and results-driven.

Other programming and analytical tool exposure is an asset.

Automotive industry knowledge is an asset.

What’s in it for you?

Excellent management support and guidance

Opportunities through our Internal career mobility program

Discount on vehicles, service, and parts for you and your family

Free and engaging employee events

Did we mention we love giving back to our communities?!

Job Type
:
Full Time - Temporary (14 month contract)

Compensation (expected salary): $56,000 annually
Performance Auto Group is a leading automotive company in Ontario with over 2000 employees, 23 brands and 44 locations in Brampton, Brantford, Bolton, Grimsby, Mississauga, Orangeville, St. Catharines, Huntsville and Toronto. Performance Auto Group also includes Auto Planet, Canada’s largest indoor used car showroom.
This recruitment process involves the use of artificial intelligence, and this job posting is for an existing vacancy.
Performance Auto Group is an equal opportunity employer. Accommodations are available throughout the recruitment and selection process in accordance with applicable legislation. We thank all applicants for their interest; however, only those selected for an interview will be contacted.


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