Brewin Dolphin - Digital Distribution Manager

What is the opportunity?

We’re looking for an experienced and versatile digital marketing and communications professional to join our thriving Intermediaries department—a fast‑growing channel managing over £25bn in assets and driving innovation at RBC Brewin Dolphin.

RBC’s expectation is that all employees and contractors will work in the office with some flexibility to work up to 1 day per week remotely, depending on working arrangements.

• Establish positioning, identify target audiences, and act as a consultant to assist with marketing plans for external partner adviser firms. Manage multiple relationships with specific objectives across a range of internal and external stakeholders.
• Collect feedback from front‑line sales and advisory partner businesses contributing to sales and distribution strategy leveraging internal support and driving collaboration through consistent messaging.
• Analyse data, insights, industry trends, competitor analysis, and distribution best practices to build successful strategies for our Intermediary partners.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go‑to‑market strategies, complete with formal proposals and recommendations on tactics to our partner adviser firms.
• Partner with sales teams via email, digital and web channels to design, test, and follow through on any lead generation between partner firms and RBC Brewin Dolphin.
• Help develop sales materials to meet objectives for all sales‑focused objectives.
• Conceptualise and execute campaigns across prospective and existing partner adviser businesses, ensuring the alignment of communications and messaging aligns to all stages of their business growth.
• Manage content and updates for customer and internal touch points, aligning to budget guidelines, participation in events, document business processes, and provide sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads for partner firms.
• Identify effectiveness and impact of current marketing initiatives at partner firms with tracking and analysis, and optimise accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about distribution programs.
• Act as central point of contact between the Intermediaries marketing team and the Sales team. Share insights from partner firms with the Intermediaries marketing team to help shape existing and future marketing materials and content.

• Proven experience:
  
  Success in developing and executing communications plans or campaigns in the financial services industry.
• Digital savvy:
  Expertise in digital communications, social media strategies, and multi-platform content creation.
• Analytical mindset: A metrics‑driven approach with the creativity to turn data into compelling narratives.
• Collaborative spirit:
  Strong project‑management and multitasking skills, with the ability to thrive in a fast‑paced, team‑oriented environment.
• Willingness to travel as required (the role is focused on national relationships).

• Level 4 qualification in a related field, e.g. CISI or CII.

We thrive on the challenge to be our best – progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation.
• Leaders who support your development through coaching and managing opportunities.
• Opportunities to work with the best in the field.
• Ability to make a lasting impact.
• Work in a dynamic, collaborative, progressive, and high‑performing team.
• A world‑class training program in financial services.

RBC Group does not accept agency resumés. Please do not forward resumés to our employees, nor any other company location. RBC Group only pays fees to agencies where they have entered into a prior agreement to do so and, in any event, does not pay fees related to unsolicited resumés. Please contact the Recruitment function for additional details.

Business Development, Coaching Others, Communication, Customer Acquisition Strategy, Customer Relationship Management (CRM) Strategies, Customer Value Management, Long Term Planning, Negotiation, Perseverance and Follow‑Through, Sales Channels, Sales Forecasting.