Manager Marketing Planning
Manager, Marketing Planning
Location:
Manitoba, Saskatchewan, Ontario (Hybrid or Remote) Company: RFNOW Inc.
RFNOW is bringing high-speed fiber internet to rural communities across Manitoba and Saskatchewan. As we continue to expand, we're focused on delivering not just connectivity-but a better customer experience and stronger community impact.
The RoleWe're looking for a Manager, Marketing Planning to bridge strategy, execution, and performance-owning how marketing, sales, and territory planning come together to drive measurable growth.
This is a highly cross-functional role for someone who thrives in a data-driven environment, and can translate targets into coordinated action across channels, teams, and communities.
You will play a critical role in ensuring RFNOW consistently meets its growth targets through strong go-to-market planning, funnel management, and continuous optimization.
Key ResponsibilitiesDevelop and own quarterly go-to-market (GTM) plans aligned to company growth targets
Translate sales targets into:
- Channel-level marketing plans
- Promotional strategies
- Territory-level execution priorities
Define optimal channel mix (digital, D2D, call centre, community events, partners)
Lead execution of key growth programs, including:
- Cross-sell and upsell campaigns
- Process improvement initiatives
- Onboarding and scaling new partners and vendors
Develop and execute plans to meet sales targets, improve processes, and enhance EBITDA performance
Actively manage the end-to-end sales funnel to ensure performance is on track to targets
Partner with data and analytics teams to maintain accurate, up-to-date funnel reporting
Monitor pipeline health, including:
- Lead volume
- Conversion rates
- Channel performance
Identify gaps vs targets and take proactive action to close them
Work closely with Territory Manager and Sales Channels to:
- Forecast required lead volumes and traffic by channel and region
- Work with Channel partners to align sales capacity and staffing with demand generation plans
- Support coordinated rollout of campaigns across rural communities
Ensure strong alignment between marketing plans and field execution realities
Track and report on weekly performance metrics, including:
- Conversion rates by channel
- Performance by territory
- Impact of campaigns and promotional tactics
Analyze variances to target and clearly identify:
- Root causes of underperformance
- Opportunities to scale what's working
Recommend and coordinate data-driven actions to improve results across channels. Work with Channel partners to deliver programs to improve sales results.
Track and report on market penetration by community
Identify high-opportunity areas to prioritize marketing and sales investment
Support strategic decisions on where and how to deploy resources for maximum growth
Support the creation of Executive-level presentations and reporting
Translate complex data into clear, actionable insights and recommendations
Provide visibility into performance, risks, and opportunities
- Clear, actionable GTM plans tied directly to revenue and EBITDA targets
- Strong visibility and control over sales funnel performance
- Consistent achievement (or over achievement) of sales targets
- Improved conversion rates and channel efficiency
- Data-driven decision making embedded across marketing and sales
- High-impact programs executed effectively across multiple channels and regions
- 4-6+ years experience in marketing strategy, revenue operations, sales planning, or demand generation
- Strong analytical mindset with experience in funnel management, forecasting, and performance tracking
- Proven ability to work cross-functionally with sales, marketing, and operations teams
- Experience managing or influencing multi-channel go-to-market strategies
- Ability to translate data into clear business decisions and execution plans
- Comfortable operating in a fast-paced, growth-oriented environment
- Experience in telecom, ISP, or subscription-based services
- Familiarity with rural markets or multi-territory operations
- Be part of a mission-driven company transforming rural connectivity
- High-impact role with direct ownership of growth performance
- Opportunity to shape how marketing, sales, and planning operate together
- Work in an environment that values ownership, speed, and practical execution
RFNOW Inc. is an equal opportunity employer. We welcome applications from people from all backgrounds and capabilities. Applicants are welcome to request necessary accommodations throughout our employment process.
About RFNOW Inc.RFNOW Inc. is a successful, dynamic organization with opportunities to grow and specialize in a number of areas within the field of technology and construction including broadband wireless communication, fiber optics, network…
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