Salary Range: $65,000.00 To $75,000.00 Annually
Manager, Marketing PlanningLocation:
Manitoba, Saskatchewan, Ontario (Hybrid or Remote) Company: RFNOW Inc.
RFNOW is bringing high-speed fiber internet to rural communities across Manitoba and Saskatchewan. As we continue to expand, we’re focused on delivering not just connectivity—but a better customer experience and stronger community impact.
The RoleWe’re looking for a Manager, Marketing Planning to bridge strategy, execution, and performance—owning how marketing, sales, and territory planning come together to drive measurable growth. This is a highly cross‑functional role for someone who thrives in a data‑driven environment, and can translate targets into coordinated action across channels, teams, and communities.
You will play a critical role in ensuring RFNOW consistently meets its growth targets through strong go‑to‑market planning, funnel management, and continuous optimization.
Key Responsibilities- Develop and own quarterly go‑to‑market (GTM) plans aligned to company growth targets
- Translate sales targets into promotional strategies and territory‑level execution priorities
- Define optimal channel mix (digital, D2D, call centre, community events, partners)
- Lead execution of key growth programs, including cross‑sell and upsell campaigns, process improvement initiatives, and onboarding and scaling new partners and vendors
- Develop and execute plans to meet sales targets, improve processes, and enhance EBITDA performance
- Actively manage the end‑to‑end sales funnel to ensure performance is on track to targets
- Partner with data and analytics teams to maintain accurate, up‑to‑date funnel reporting
- Identify gaps vs targets and take proactive action to close them
- Forecast required lead volumes and traffic by channel and region
- Work with channel partners to align sales capacity and staffing with demand generation plans
- Support coordinated rollout of campaigns across rural communities
- Ensure strong alignment between marketing plans and field execution realities
- Track and report on weekly performance metrics, including conversion rates by channel, performance by territory, and impact of campaigns and promotional tactics
- Analyze variances to target and identify root causes of underperformance and opportunities to scale what’s working
- Recommend and coordinate data‑driven actions to improve results across channels, working with channel partners to deliver programs that enhance sales results
- Track and report on market penetration by community
- Identify high‑opportunity areas to prioritize marketing and sales investment
- Support strategic decisions on where and how to deploy resources for maximum growth
- Support the creation of executive‑level presentations and reporting
- Translate complex data into clear, actionable insights and recommendations
- Provide visibility into performance, risks, and opportunities
- Clear, actionable GTM plans tied directly to revenue and EBITDA targets
- Strong visibility and control over sales funnel performance
- Consistent achievement (or over achievement) of sales targets
- Improved conversion rates and channel efficiency
- Data‑driven decision making embedded across marketing and sales
- High‑impact programs executed effectively across multiple channels and regions
- 4‑6+ years experience in marketing strategy, revenue operations, sales planning, or demand generation
- Strong analytical mindset with experience in funnel management, forecasting, and performance tracking
- Proven ability to work cross‑functionally with sales, marketing, and operations teams
- Experience managing or influencing multi‑channel go‑to‑market strategies
- Ability to translate data into clear business decisions and execution plans
- Comfortable operating in a fast‑paced, growth‑oriented environment
- Experience in telecom, ISP, or subscription‑based services
- Familiarity with rural markets or multi‑territory operations
RFNOW Inc. is an equal‑opportunity employer. We welcome applications from people from all backgrounds and capabilities. Applicants are welcome to request necessary accommodations throughout our employment process. RFNOW Inc. is a successful, dynamic organization with opportunities to grow and specialize in a number of areas within the field of technology and construction including broadband wireless communication, fiber optics, network architecture/maintenance, directional drilling, cable plowing, line locating, tower building, residential and commercial service connections, and heavy equipment operation and maintenance.
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