Retail Account Manager

Responsibilities

• Build relationships with key retail pharmacy field leaders who implement chain HQ direction and pharmacy-based programs.
• Leverage Pfizer’s value proposition to create mutually beneficial business opportunities that result in action and outcomes
• Use stakeholder insights to create action plans that benefit Pfizer and the customer.
• Identify opportunities for synergy through transparent customer planning.
• Tailor account management strategies to customer needs and market changes.
• Prioritize customer opportunities using internal data, stakeholder maps, and Watchtower input.
• Train and compliantly share externally-facing performance data with approved Retail Pharmacy Field Leaders
• Use customer-facing Population Health Discovery Tool (PHDT) to share geographic & demographic immunization opportunities
• Conduct expert account planning and practice effective project management using Pfizer Account Management resources (i.e. Valkre, etc.)
• Implement and measure impact of customer-aligned Projects and Educations
• Prioritize retail areas and track operationalization progress across communication, education, patient identification, execution, and stocking.
• Use strong planning, focused questions, and solution-oriented project plans.
• Align RC-approved Pfizer resources to customer immunization programs to sustain initiatives.
• Use latest RC-approved educational content and resources to address needs of customers
• Drive pull-through through project management, field leader education, and workflow engagement tools.
• Facilitate internal sharing of chain best practices in patient identification, workflow, and counseling
• Analyze market trends, competition, and customer history to improve account interactions.
• Complete Full Account Management Curriculum Training, as well as Retail Pharmacy specific training
• Execute marketing programs, present RC-approved materials, and lead strategic projects with near-, mid-, and long-term impact.

• Operate in a team environment that encourages innovative ideas and a culture of collaboration and teamwork. Be adept at creating a vision for the future and be able to create a pathway to help optimize the customer’s vaccination opportunities in a compliant and engaging way
• Align with Retail Trade Account Director (TAD) to ensure appropriate understanding of, and support for Retail Pharmacy goals (i.e., brand and customer)
• Collaborate with local Sales ABMs to navigate a complicated internal matrix that aligns their HSS teams to drive pull through
• Drive customer centric focus overarching account value versus product specific, understand and address what influences prescribing and purchasing (or stocking) decisions
• Contribute to internal customer plans in collaboration with TAD. Impact and influence development of RAM strategies by partnering with needed cross functional teams to compliantly shape efforts and deliver results
• Work with TAD to understand the strategic plan for each of the target customer, and the implications for how to prioritize and implement the plan in each geography.
• Utilize organizational awareness skills and alignment of Pfizer’s priorities to include appropriate Pfizer colleagues with a Retail Pharmacy to optimize value provided to the Customer and to Pfizer
• Provide the marketing and strategy teams with key geographic and customer specific insights that they can utilize in crafting new market-specific materials
• Appropriately and compliantly communicate and collaborate with cross-functional field-based colleagues (Sales, Medical, PCA, Government Relations, etc.) to ensure appropriate engagement with geographic Retail Pharmacies
• Partner with Pfizer stakeholders to facilitate colleague understanding of local market/customer drivers. Responsible for pull through at the highest customer geography level working across One Pfizer to pull through tactics and drive appropriate utilization
• Share and help scale proven practices across the region and nation
• The candidate should expect to meet with their customers both live and virtually as needed. Customer interactions may also include promotional exhibit opportunities
• Comply with all Corporate Policies and Procedures,…