Business Line Manager- Software Solutions

Working at View Sonic is a unique opportunity to do rewarding, meaningful, high visibility work for a global leader in visual technology. For more than 36 years, View Sonic has built a strong reputation for innovation, quality, and customer focus. Our products and brand are well known throughout the industry, and we continue to grow by investing in people who take ownership, think strategically, and execute with discipline.

We are looking for an energetic, motivated Business Line Manager to own and grow our software product line. This role is critical to View Sonic’s success in the software and interactive display markets. You will have meaningful ownership, visibility, and the opportunity to shape product direction in categories that are central to our Education and ProAV strategy.

The Business Line Manager will own View Sonic's software ecosystem for Interactive Flat Panel (IFP) solutions. This role is responsible for product strategy, software roadmap planning, lifecycle management, and driving adoption and market success of solutions that enhance the user experience.

Working closely with software development teams, Product Leadership, Sales, Marketing, Customer Success, Support, and partners, this individual will gather customer and market feedback, prioritize business requirements, and help shape the software portfolio to align with customer needs and goals.

The Business Line Manager serves as the primary owner of software portfolio performance, user adoption, market positioning, monetization strategy, and lifecycle decisions across assigned applications.

• Own the lifecycle management of View Sonic's software applications and digital solutions integrated with Interactive Flat Panels, including product strategy, roadmap planning, launches, enhancements, migrations, and end-of-life decisions.
• Define the product vision, roadmap, and strategic priorities for assigned software applications using customer insights, market intelligence, performance data, and organizational objectives.
• Serve as the business owner for assigned software applications, ensuring alignment between customer needs, business goals, and long‑term portfolio investments.
• Monitor product performance and partner with leadership to establish business objectives, success metrics, pricing and monetization strategies, and long‑term investment priorities for the software portfolio.

• Serve as the product champion and subject matter expert for assigned software applications, representing the product portfolio across internal teams, customers, channel partners, and industry events.
• Gather and analyze customer feedback, market research, competitive intelligence, usage trends, and stakeholder insights to identify product opportunities, inform strategic decisions, and prioritize future enhancements.
• Present product roadmaps, releases, enhancement priorities, and strategic initiatives to stakeholders while supporting customer discussions related to software functionality, integrations, deployment considerations, and future product direction.

• Serve as the primary liaison between business stakeholders and global software development teams, translating business requirements into actionable initiatives while participating in roadmap planning, sprint reviews, release planning, and product readiness activities.
• Lead cross-functional product launches and release activities, partnering with Marketing, Sales Enablement, Customer Success, and Support teams to develop positioning, training materials, user documentation, release communications, and customer enablement resources.
• Partner with Support and Customer Success…