Director of Sales

Description

Join our team! Windsor Hospitality thrives in building hospitality careers. We want to design a path of professional growth and give you the keys to such success. We are recognized as a strong partner with warm-hearted hospitality staff nationwide. Windsor Hospitality is looking for their newest Director of Sales!

The Embassy Suites Brea offers a blend of suburban comfort and convenient access to some of Southern California’s most iconic attractions and business hubs. The hotel serves a diverse mix of business travelers, group and meeting business, leisure guests, and family travel, making it a dynamic and fast-paced hospitality environment. With 228 guest suites and over 13,000 square feet of flexible meeting and event space, the property plays a key role within the portfolio by supporting corporate meetings, social events, and group travel demand.

Our guests come for some of the most popular California attractions, such as Disneyland Resorts, Knott's Berry Farm, the Honda Center and California State University Fullerton and is centrally located near three major airports, John Wayne/Santa Ana, Ontario and LAX.

Windsor Hospitality is seeking a strategic and results-oriented Director of Sales to lead the commercial success of our hotel. This leadership role is responsible for developing and executing the hotel's sales and marketing strategy, maximizing revenue across all market segments, building and mentoring a high-performing sales team, and strengthening key client relationships. As a member of the Executive Leadership Team, you will partner closely with the General Manager, Revenue Management, and Corporate Sales & Marketing to drive profitability, market share, and long-term success while exemplifying Windsor Hospitality's core values of Growth, Resourcefulness, Integrity, and Teamwork (GRIT).

• Produce the hotel’s annual marketing plan and budget in partnership with property leaders and corporate support.
• Establish marketing campaigns and direct sales efforts to achieve business transient, group, and banquet/catering revenue goals.
• Conduct regular financial analysis to measure the effectiveness of campaigns and strategies; make data-driven decisions to improve ROI on marketing initiatives.
• Manage digital marketing, social media, public relations, and communications channels; ensure online hotel content is accurate across all platforms.
• Train and monitor the team on group and events contractual, legal, and risk agreement practices; establish booking guidelines and pricing expectations; maintain full knowledge of sales and events booking platforms and all associated company policies.
• Establish account qualification criteria; use market research to identify priority markets and accounts; assign sales managers to ensure coverage of all major markets.
• Execute the Sales Incentive Program, including creating booking and activity goals and reconciling productivity.
• Monitor sales production and adjust sales activities, account coverage, and priorities as necessary to achieve plan goals.
• Develop new accounts and maintain existing accounts to produce room sales and Catering/Banquet revenue.
• Create client-facing packages and sales collateral following brand guidelines.
• Maintain relevance of catering and banquet menus; conduct regular competitive pricing analysis.
• Attend trade shows and major market events locally and nationally; create pre- and post-trip reports.
• Connect hotel performance needs with brand-designed solutions in each key segment the hotel serves.
• Work with Revenue Leaders to establish optimal business mix, review and maintain revenue forecasts (group, banquet, and catering), develop demand-period strategies, and approve retail and group pricing.
• Direct the day-to-day activities of the sales team; plan, organize, assign work, and develop and communicate strategies and goals.
• Recruit, select, train, and motivate sales department personnel; conduct annual evaluations and provide ongoing coaching and counseling.
• Ensure all client communication from the sales team is professional, effective, and timely.
• Promote teamwork and quality service…