Senior Manager, Brand Strategy; Buldak
Listed on 2026-06-26
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Marketing / Advertising / PR
Brand Ambassadors & Brand Management, Marketing Management, Marketing Strategy, Marketing Communications
About Samyang America
Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences.
Position SummarySenior Manager, Buldak Brand Strategy – lead the vision and execution of Buldak’s marketing ecosystem across advertising, social, influencer, events, activations, and partnerships.
Key Responsibilities- Develop and implement brand growth strategies that strengthen Buldak’s market position and fuel category expansion.
- Define and maintain brand positioning, messaging, and visual identity guidelines across all consumer touchpoints.
- Collaborate with marketing, design, retail, and cross‑functional teams to ensure consistent brand communication and on‑shelf excellence.
- Drive retail strategy and activation in partnership with sales teams, ensuring best‑in‑class execution and consumer impact.
- Partner with analytics and insights teams to monitor performance, track KPIs, and refine strategies based on market and consumer data.
- 5‑10 years of experience in brand strategy, marketing, or brand management, preferably in CPG/food & beverage.
- Strong experience in brand positioning, design/visual identity, and communication strategy.
- Ability to translate consumer and market insights into actionable strategies that drive growth.
- Proven track record collaborating with cross‑functional teams (marketing, design, retail, sales).
- Strong analytical skills, with experience leveraging market and performance data to inform brand decisions.
The base salary ranges from $130,000 to $150,000 per year, plus additional compensation and benefits including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.
Equal Employment OpportunitySamyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.
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