Senior Manager, Integrated Marketing

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food – we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

We are looking for a Senior Manager, Integrated Marketing to lead 360 integrated/full funnel marketing campaigns across all channels.

• Identify and develop innovative full funnel brand campaigns that build brand awareness and drive conversion
• Lead development and execution of 360 marketing campaigns across all channels (paid media, social, OLV, retail media, influencers, shopper marketing, OOH, sampling and demos, POS) ensuring alignment with brand objectives and business goals
• Manage creative agency partnerships, setting priorities, guiding strategy and overseeing budget allocations, and approvals to ensure high quality execution and cost discipline
• Oversee and manage multiple budget lines, ensuring investments align with strategic objectives and deliver measurable impact
• Track, analyze and report on campaign performance, leveraging data to inform optimizations and future strategies
• Partner cross‑functionally with Global HQ, brand management, sales, e‑commerce, quality & regulatory and creative to build and execute marketing campaigns
• Lead media and creative development in collaboration with agencies and global HQ brand & integrated marketing experience teams

• 6–12+ years of combined marketing experience in top‑tier CPG companies, and small/entrepreneurial organizations or creative/media agencies
• Existing senior manager or experienced manager with 2+ years of experience
• People‑management experience
• High analytical proficiency in data analysis
• Experience managing integrated marketing campaigns including paid, organic, shopper, influencer
• Experience partnering with global organizations
• Proven track record of developing and executing successful multi‑channel marketing campaigns
• Strong proficiency in Microsoft Excel and Power Point
• Strong project‑management skills with ability to prioritize, multi‑task and manage competing deadlines
• Bilingual in Korean and English (written and spoken)

The base salary for this position is between $ and $ per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.