Brand & Integrated Campaign Manager

Pay or shift range: $110,000 USD to $140,000 USD

Supervision Reports to:
Director of Marketing Communications

Come grow with us!

Working at View Sonic is a unique opportunity to do rewarding, meaningful, high-visibility work for a global leader in visual technology. At View Sonic, we are celebrating nearly four decades of excellence, carrying on the same entrepreneurial spirit and innovation we’ve had since 1987. Our brand and products are well-known throughout the industry. As a result, we are growing quickly and are looking for energetic, motivated team members to expand our nest.

Your Role and Impact

View Sonic is looking for a Brand & Integrated Campaign Manager to own the single, unified View Sonic voice globally and to drive our presence in the general market — beyond the boundaries of any one vertical program. While our Vertical Marketing Managers (Education, Business, Government, and Consumers) own audience strategy and demand generation within their segments, this role owns the global brand narrative, the integrated campaign architecture, and the horizontal storytelling that gives View Sonic a coherent identity across regions, channels, and product categories.

This is a builder’s role with a merchant’s mindset. The successful candidate will work hand-in-glove with Sales, the CRO, Product Management, Channel Marketing, Digital, and our regional teams to translate commercial priorities — product launches, category pushes, and sell-through goals — into integrated campaigns that all verticals and regions ladder into. The role complements, not duplicates, the work of our Vertical Marketing Managers: VMMs go deep within their audience;

this role goes broad across the brand.

Day to Day Responsibilities

• Own and steward the global View Sonic brand voice, narrative architecture, and visual storytelling system across all regions, products, and channels
• Develop andmaintainthe brand book, messaging framework, and content guidelines that Vertical Marketing, Channel Marketing, Digital, and regional teams ladder into
• Lead the development and execution of View Sonic’s global integrated campaigns that span verticals and reach general-market audiences not addressed by vertical demand‑gen programs
• Drive View Sonic’s always‑on general‑market presence through brand and category storytelling — building visibility with buyers outside of vertical‑specific motions
• Bring a merchant mentality to campaign planning: partner with Sales, the CRO, and Product Management to translate commercial priorities (launches, category pushes, sell‑through targets) into integrated marketing air cover with measurable ROI
• Build and operate the global content engine — hero assets, master decks, web hubs, anchor content, and regional activation kits — that Vertical Marketing Managers and regional teams adapt locally
• Develop integrated campaign briefs and global activation kits that the Social Media Manager and regional teams use to drive platform‑ and market‑specific execution
• Convene the Vertical Marketing Managers (Education, Business, Government, Consumer) and regional marketing leads around shared global campaign moments, preserving their audience and regional autonomy while ensuring one consistent brand frame
• Partner with the Digital Marketing team — including the Social Media Manager — to ensure brand campaigns and integrated initiatives are amplified consistently across social, paid, web, and email channels globally
• Manage external creative, content, media, and agency partners to deliver world‑class integrated campaign work on time, on brand, and on budget
• Define and measure global brand health, share‑of‑voice, integrated campaign reach, and contribution to commercial outcomes; report results to senior leadership and use insights to sharpen future investment

Your Profile

• BA in Marketing, Communications, Business Administration, or related field; MBA or equivalent commercial experience preferred
• 7+ years of progressive experience in brand marketing, integrated marketing, or global campaign management, ideally within a global technology, consumer electronics, or B2B/B2C hardware business
• Experience leveraging AI tools (e.g.,
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