Marketing Director

Brea, United States

Yami is a leading Asian e-commerce platform serving customers across North America, offering a curated selection of Asian food, beauty, lifestyle, and consumer products.

Our non-Chinese business — spanning our English, Japanese, and Korean sites — is one of our fastest-growing businesses and represents a significant opportunity for the next phase of Yami’s growth.

We are looking for a Director of Non-Chinese Markets to lead this business end to end — from customer acquisition and conversion to retention, LTV, and the overall customer experience.

This is a senior, high-ownership role for a leader who enjoys operating at the intersection of growth, marketing, e-commerce, product, and customer experience
.

You will own the growth and performance of Yami’s non-Chinese markets across three distinct stages of market maturity.

You will lead a team of nine through two functional leads:

• Acquisition & Creator Growth
• Site Operations, Campaigns & CRM

You will set market priorities, allocate acquisition resources, establish growth strategies, and drive cross-functional execution across marketing, product, engineering, design, and merchandising.

The role goes beyond traditional channel or campaign management. You will be responsible for understanding the entire customer journey and identifying the highest-impact opportunities across the funnel — from discovery and landing experience to first purchase, repeat purchase, and long-term customer value.

• Business Growth: New customers, conversion, retention, and LTV across Yami’s English, Japanese, and Korean sites
• Customer
  
  Experience:
  
  The end-to-end customer journey for non-Chinese customers, from discovery through first and repeat purchase
• Growth Investment: Strategic deployment of the acquisition budget across markets and channels, supported by clear business cases and ROI analysis
• Team Leadership: Lead, develop, and empower two functional leads and their teams, with clear accountability for market-level outcomes
• Integrated Growth Strategy: Build an integrated commercial calendar across markets, languages, campaigns, CRM, creators, affiliates, paid media, organic social, and on-site merchandising
• Cross-Functional Leadership: Partner closely with Product, Engineering, Design, Data, and Merchandising to improve the customer journey and unlock growth opportunities
• Market Strategy: Develop differentiated strategies based on the maturity, customer behavior, and growth opportunities of each market

• Bachelor's degree or above
• 8+ years of experience in e-commerce, growth, integrated marketing, or a related field, with 3+ years of people leadership experience
  ; experience managing managers or functional leads is a strong plus
• Demonstrated experience owning full-funnel business outcomes
  , rather than a single marketing channel — with accountability for revenue, customers, or another meaningful business metric
• Strong understanding of the relationship between acquisition, conversion, retention, and LTV
  , with the ability to make thoughtful trade-offs across the funnel
• Strong cross-functional capability and experience working closely with Product, Engineering, and Design to improve customer experiences and drive measurable business outcomes
• Ability to translate customer and funnel insights into product hypotheses, requirements, and actionable initiatives
• Strong integrated marketing judgment across organic social, creators, affiliate, paid media, CRM, and on-site merchandising
• High analytical rigor and a strong understanding of attribution, cohort analysis, experimentation, incrementality, and marketing measurement
• Experience building measurement frameworks and operating systems where they did not previously exist
• Comfortable…