Lead Generation Manager

Lead Generation Manager

At Breckenridge Grand Vacations, we believe in Sharing Smiles by creating unforgettable experiences for every guest and owner. As our Lead Generation Manager, you will be the architect of growth, crafting and executing digital strategies that attract future guests and build excitement for our GRAND vacations.

You'll embody our End of the Line philosophy by taking ownership of our digital presence, from conceptualizing engaging ad campaigns to analyzing data for continuous improvement. From optimizing social media to mentoring your team, your strategic mind and creative approach will Close the Loop on our marketing goals, ensuring we effectively connect with our audience. This role is perfect for a data-driven marketer who thrives in a fast-paced environment, loves empowering teams, and takes pride in turning clicks into memorable experiences.

If you're passionate about digital innovation, result-driven strategies, and building pipelines that fuel our mission, we'd love to meet you.

Responsibilities

• Develop and execute the annual lead-generation strategy, campaign calendar, channel mix, and testing roadmap
• Manage an annual advertising budget of approximately $1–2 million, including forecasting, pacing, reconciliation, and investment allocation
• Deliver qualified-lead volume and cost-per-qualified-lead goals while supporting tour-generation and revenue objectives
• Evaluate new platforms, media partners, and acquisition opportunities through structured pilots and defined performance criteria
• Manage multiple concurrent campaigns and communicate priorities, risks, results, and resource needs to stakeholders and leadership
• Plan, launch, and optimize lead-generation campaigns across Meta (Facebook/Instagram), email newsletter partnerships, post-purchase advertising, digital media partnerships, and emerging channels
• Lead the strategy and execution of large-scale in-stadium and experiential lead-generation activations
• Reallocate budgets and adjust targeting, bidding, placements, offers, and creative based on performance
• Develop and manage A/B and multivariable testing across audiences, creative, messaging, offers, lead forms, and landing pages
• Ensure campaigns comply with brand standards and applicable advertising, privacy, promotional, and contest requirements
• Monitor campaign performance, including lead volume, lead quality, qualification rate, conversion rate, cost per lead, cost per qualified lead, and downstream tour results
• Partner with Analytics and Martech teams to ensure accurate campaign tracking, attribution, data capture, and reporting
• Develop recurring dashboards and performance reports that translate campaign data into clear insights and recommendations
• Connect advertising results to downstream outcomes such as lead qualification, contactability, tour bookings, show rates, sales, and revenue
• Manage relationships with advertising agencies, media vendors, stadium partners, publishers, and technology providers
• Establish vendor scopes, timelines, budgets, reporting requirements, and performance expectations; hold partners accountable for deliverables
• Partner with Creative and Content teams to develop campaign concepts, advertising assets, messaging, and calls to action
• Collaborate with Digital Marketing and Web teams to improve landing pages, lead forms, and customer conversion experiences
• Coordinate with CRM, Outbound, Analytics, Sales, and Executive teams to establish feedback loops and improve lead quality and follow-up performance
• Manage the Lead Generation Coordinator, following Results Leadership procedures for recruiting, hiring, training, retaining, developing, scheduling, reviewing, disciplining, and terminating staff
• Provide guidance, mentorship, and support to staff while fostering a positive and productive work environment
• Guide staff to think critically and present solutions to challenges; coach problem-solving while recognizing when immediate direction is required
• Delegate tasks effectively, ensuring productivity, quality standards, and accountability are met
• Monitor and evaluate staff performance through regular coaching, feedback, and performance evaluations; establish improvement goals and follow up on progress
• Maintain accurate performance records, including attendance and absenteeism, to support HR policy compliance
• Maintain organized campaign documentation, budgets, approvals, testing records, and historical benchmarks
• Communicate, interpret, and reinforce company policies, procedures, and standards with all employees
• Perform other related duties and support priority marketing initiatives as assigned
• Help design and develop new and existing websites
• Assist with UX testing and design; observe, predict, test, and analyze results
• Utilize CMS platforms to maintain and update company websites
• Assist other departments with web-based requests

Requirements

• Bachelor's degree in Marketing, Business, Communication, or a related field (preferred but not required)
• Minimum of 4 years of progressive experience in…