Marketer, Healthcare Administration

Client: Confidential (Healthcare Organization)

Title: Marketer

Salary: $70,000-$80,000

Location: Northeast Ohio Territory (Akron/Cleveland, OH) | Office in Akron, OH | On-site/in the field | Monday-Friday, 9:00 AM-5:00 PM

A non-medical home care agency in Northeast Ohio is hiring a Home Care Marketer to build and grow referral relationships across the Akron/Cleveland territory. This is a new position supporting a newly opened entity, and the person in this role will help build the marketing function from the ground up.

• Develop and manage referral relationships with case managers, discharge planners, hospitals, senior living communities, rehab centers, physicians, and other community partners
• Conduct in-person visits, outreach calls, and follow-up to generate referrals and maintain partnerships
• Build and execute territory outreach/marketing plans to increase referral volume and community awareness
• Represent the agency at community events, networking meetings, health fairs, and senior-focused events
• Provide education/presentations to referral sources, professionals, and families on home care services
• Track referral activity, outreach efforts, and follow-up status
• Collaborate with internal teams (intake, coordination, HR/recruiting, payroll/billing, operations) to support client onboarding
• Monitor market trends and competitor activity to identify growth opportunities

• 3+ years of home care marketing experience
• Proven success building referral sources (case managers, discharge planners, hospitals, senior living communities, etc.)
• Strong knowledge of Medicaid waiver programs, managed care organizations (MCOs), and home care services
• Track record of meeting/exceeding referral growth targets through outreach, follow-up, and territory management
• Able to work independently in a start-up/growth environment
• Strong communication, relationship-building, and presentation skills
• Basic computer proficiency

• Experience in agencies serving both skilled and non-skilled home care
• Familiarity with HHA Exchange (or similar systems such as Homecare Homebase, Kan Time, Axxess)

Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact  .

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.

By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application.

In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

Vaco by Highspring and its parents, affiliates, and subsidiaries("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies.

• California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
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