Senior Key Account Manager

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Breda, NL, 4822 NH

BIC

Hybrid

Description:

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful product tts that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a"roll up your sleeves and get the job done"mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

As a Key Account Manager at BIC, you will be responsible for driving and expanding BIC’s presence across major B2C retail customers in the Netherlands, including Food Retail, Drugstores, Toy Stores, and Local Discounters.

This is a hybrid role combining strategic account management of existing key customers with business development (hunting) responsibilities to unlock new opportunities and expand BIC’sfootprint in the Dutch retail market.

Youwill
ownthe full commercial process —fromdefininggo-to-marketstrategiestoclosingdeals andensuringstrongin-store execution—whileworkingcross-functionallywithmarketing,category management, andfieldsalesteams.

WhyJoinBIC?

• Ownership&Impact:
  
  Drivebothgrowthofexistingaccountsand expansionintonewstrategicretailcustomers

• Entrepreneurial Role:
  
  Combineaccountmanagementwithbusinessdevelopmentinahigh-impact market

• Career Growth:
  
  Developexpertiseacross sales, negotiation, category management, and go-to-market strategy

• Dynamic Environment:
  
  Work in a fast-paced, collaborative international setting

Key Responsibilities

Account Management (Farming)

• Manage andgrowa portfolio ofestablishedstrategicretailaccountsin the Netherlands

• Build andmaintainstrong, long-term customer relationships

• Develop and execute account plans focused onvolume,valueandmarket share growth

• Ensureaccurateforecasting and pipeline management

Business Development(Hunting)

• Identify and unlock new business opportunities in underdeveloped or untapped retail customers

• Proactively open doors with large retail players andestablishstrategicpartnershipsandexpand BIC’s distribution footprint

• Define andimplementgo-to-marketstrategiestailoredto new accounts

• Lead the full sales cyclefromprospectingtocontractnegotiationand closing

Sales & Performance Management

• Monitor and analyze account and market performance toidentifygrowth opportunities

• Translate insightsintoactionablecommercialstrategies

• Drivepromotionalplans and commercial activations in collaborationwithinternalteams

• Stayaheadofmarkettrends,competition, andcategorydevelopments

Customer Relations & Negotiations

• Leadnegotiationsoncontracts,pricing, andtradetermswithbothexistingand new customers

• Buildstrongsenior-levelrelationshipswithkey stakeholders

• Position BIC as astrategicpartnerdeliveringvaluethroughinsights andcategoryexpertise

Cross-Functional Collaboration

• Workcloselywithmarketing,category management,supply chain, finance, andfieldsalesteams

• Ensureexcellentexecutionoflaunches, promotions, and in-store activations

• Providemarketandcustomerinsights tocontinuouslyimprovecommercial performance

Qualifications

• Education:
  
  Masters degree in Business, Sales, Marketing, or related field

• +10 years of experience in key account management and/or business development

• Proven track record in both managing large retail accounts and developing new business

• Experience in the Dutch retail landscape (Food, Drug, Toy, Discounters) is a strong plus

• Languages:
  
  Fluent in Dutch and English

• Technical
  
  Skills:
  
  Strong MS Office skills(Excel, PowerPoint)

Key Competencies

• Strong commercialmindsetwithbothhunter andfarmercapabilities

• Provenabilityto opendoorsanddevelopnewstrategicaccounts

• Excellentnegotiationandinfluencingskills

• Strategicthinkerwithstronganalyticalcapabilities

• Results-drivenandhighlyautonomous

• Strong collaboration and stakeholder management skills

What We Offer

• Competitive Salary & Local Benefits: We offer a competitive salary complemented by an attractive benefits package tailored to the country where you are employed.

• Generou…