Senior Director, Marketing

Responsibilities

• Lead generation strategy and execution across all channels: digital (paid search, paid social, video, CTV, display, SEO, etc), traditional (TV, radio, print, direct mail), and referral programs
• Develop and manage marketing budget with accountability for lead volume, cost per lead, and lead quality metrics that results in ROI that meets business targets
• Optimize channel mix and spend allocation based on performance data and market conditions
• Build and scale performance marketing capabilities including SEM, display, retargeting, and social advertising
• Develop SEO strategy to drive organic lead growth and reduce paid media dependency
• Create and optimize landing pages, conversion funnels, and lead capture mechanisms
• Manage brand identity, messaging, and creative standards across Elite's portfolio of brands (Universal, Wildwood, Aspen, Reimagine, 123 Exteriors)
• Develop compelling value propositions and messaging for roofing, siding, windows, and gutters

• Bachelor's degree in marketing, business or related field desired or equivalent combination of education (HS diploma/GED equivalent) and/or experience required
• 10+ years of marketing experience with progressive responsibility in lead generation and demand creation
• 5+ years in a senior marketing leadership role managing teams and significant budgets ($5M+)
• Proven track record of scaling lead generation programs with measurable ROI
• Deep expertise in digital marketing: paid search, paid social, SEO, display, and marketing automation
• Strong analytical skills with experience in marketing attribution and performance measurement
• Experience managing agencies and vendor relationships
• Excellent leadership skills with ability to build and develop high-performing teams

• Experience in home services, construction, or local services marketing
• Background with multi-location businesses requiring local market customization
• Experience with both retail and insurance restoration marketing channels
• Familiarity with CRM systems (e.g. Salesforce, Hub Spot) and marketing technology stack
• MBA or advanced degree in marketing, business, or related field