Market Data Engineer

Ability to own data pipelines end-to-end (ingestion ? activation ? reporting)

Strong communication skills (bridging business + technical teams) Nice-to-Have / Plus

Exposure to Adobe / Zeta / ESP environments

Understanding of how data feeds power campaigns and reporting

IDR is seeking a Senior Marketing Data & Activation Engineer (ESP Migration Enablement) to join one of our top clients in our client's location. This role is pivotal in ensuring seamless data accuracy, audience integrity, and integration stability during the migration from Adobe Campaign Classic to the Zeta platform. If you are looking for an opportunity to join a growing organization and work within an ever-evolving team-oriented culture, please apply today!

Position Overview/Responsibilities for the Senior Marketing Data & Activation Engineer (ESP Migration Enablement):

Lead the validation and mapping of data structures from Adobe Campaign Classic to Zeta, ensuring audience parity and resolving discrepancies.

Collaborate with IT and vendors to troubleshoot data issues and maintain activation correctness and identity governance post-migration.

Oversee customer identity resolution, ensuring opt-in, opt-out, and preference data accuracy across channels.

Prepare and validate customer attributes and event data for personalization, triggered journeys, and lifecycle messaging.

Reconcile performance data and support executive-ready explanations of performance changes.

Required Skills for Senior Marketing Data & Activation Engineer (ESP Migration Enablement):

Proven experience in leading migrations between email/marketing platforms such as Adobe Campaign, Salesforce Marketing Cloud, or Zeta.

Strong understanding of audience validation, suppression logic, and schema mapping.

Experience with customer identity resolution and preference data management.

Proficiency in SQL and API integration work.

Ability to troubleshoot and validate event data for personalization and lifecycle messaging.