Ecommerce Sr. Analyst

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Full Time Brentwood, TN, US

Salary Range: $80,000.00 To $ Annually

Job Title: Senior Ecommerce Analyst

Reports To: Senior Director of Ecommerce

Gathr Outdoors, a portfolio company of Centre Partners, is a diversified global leader in designing and manufacturing outdoor products and sporting goods. Our core business segments are OUTDOOR (GCI Outdoor, Klymit, Rightline Gear, Cascadia Vehicle Tents & Water

PORT) and RECREATION (Pride Sports, Pride Manufacturing, Golf Scorecards & Mac Neill Engineering). Each segment provides industry-leading product development, design, and customer support.

We are seeking a highly analytical, business-minded ecommerce professional to build and scale our performance analytics and reporting foundation across a multi-brand portfolio.

This role will lead ecommerce performance reporting and play a key role in shaping how data-driven decisions are made across the business.

The ideal candidate translates data into actionable insights that drive revenue growth, improve conversion, and inform investment decisions across DTC, Amazon, and emerging commerce channels such as Tik Tok Shop.

This position partners closely with ecommerce, marketing, finance, planning, and operations teams to improve visibility into performance, identify growth opportunities, and support faster, better business decisions across the organization.

Performance Analytics & Insights

• Lead end-to-end eCommerce performance reporting across brands and channels (DTC, Amazon, Tik Tok Shop)
• Identify and quantify key eCommerce growth levers across traffic, conversion, merchandising, pricing, promotions, and channel mix
• Analyze key performance drivers including traffic, CVR, AOV, units, revenue, ROAS, CAC, LTV, and customer behavior trends
• Translate complex data into clear, actionable business insights and recommendations
• Develop data-driven business recommendations that improve revenue growth, profitability, and operational performance
• Own and evolve daily, weekly, and monthly reporting cadence and executive performance visibility
• Develop executive-level dashboards, scorecards, and KPI frameworks
• Improve data consistency and reporting accuracy across systems (Shopify, Amazon, Google Analytics, BI tools, internal data sources)

Growth & Optimization Support

• Partner with marketing teams (paid media, lifecycle, affiliate, social) to evaluate campaign performance and ROI
• Support CRO initiatives by identifying funnel opportunities and testing insights
• Analyze pricing, promotional, and merchandising effectiveness
• Surface insights that directly improve customer acquisition, conversion, retention, and profitability

Inventory & Demand Insights

• Partner with planning and operations teams to connect inventory availability, demand forecasting, and ecommerce performance insights.

Cross-Functional Collaboration

• Partner across ecommerce, marketing, product, finance, planning, and operations teams
• Influence stakeholders through data, business insight, and clear communication
• Act as a bridge between data, strategy, and execution

• Bachelor’s degree in Business, Marketing, Analytics, Finance, or related field
• 4–7+ years of experience in eCommerce analytics, business analysis, digital analytics, or performance marketing analytics
• Strong experience within Shopify-based eCommerce environments
• Direct-to-consumer retail experience strongly preferred
• Advanced Excel / Google Sheets skills with experience analyzing large, complex datasets
• Strong understanding of eCommerce performance drivers (traffic, CVR, AOV, ROAS, CAC, LTV)
• Experience analyzing paid media and customer acquisition performance
• Ability to translate complex data into actionable insights and recommendations
• Experience presenting insights and recommendations to business stakeholders and leadership teams
• Familiarity with Amazon Vendor Central analytics
• Experience with ecommerce analytics tools (Power BI, Tableau, Looker, Triple Whale, or similar)
• Famili…