Director of Communications & Marketing

TSCPA's Director of Communications & Marketing serves as a key member of the executive leadership team and is responsible for developing and implementing a comprehensive communications, marketing, and public relations strategy that supports the mission, vision, and strategic objectives of the Society.

This position owns TSCPA’s marketing and communications strategy, including brand management, member value proposition communications, program marketing, media relations, digital strategy, and advocacy messaging to elevate the voice and visibility of the profession and the Society.

The Director of Communications & Marketing possesses a clear understanding of business goals and professional trends and utilizes an understanding of end-user behavior to develop effective communications strategies for internal and external audiences.

• Serve as a thought leader and strategic advisor to fellow members of the Senior Leadership Team regarding issues and trends impacting the profession and how they shape strategic communications and marketing priorities.
• Develop and execute marketing and communications strategies aligned with TSCPA’s overall strategic plan. As part of this, the position will:
• Guide audience segmentation, customer journey, and engagement strategies.
• Collaborate cross-departmentally to understand, synthesize, and satisfy communications and marketing needs throughout the organization.

Successful strategies will drive the success of:

• Exhibit ownership over marketing/communications campaigns from end to end, leading and managing departmental staff resources and technology tools to execute high-quality standing communications pieces along with initiative/program-based campaigns.

This includes but is not limited to oversight of:

• Develop key performance indicators for Society communications/marketing efforts and routinely monitor performance against these indicators. Report performance monitoring indicators to the senior leadership team and other relevant business owners.
• Analyze and measure effectiveness of current marketing and communications touchpoints (examples – email and social media response rates, website traffic, etc.) and optimize strategies accordingly.
• Participate in on and off-site Society governance meetings, including TSCPA Board of Directors and Council meetings, preparing and presenting information as needed.

• Establish departmental priorities, manage resources, and oversee communications / marketing budgets and operations.
• Provide performance coaching and direction to the communications / marketing team that fosters a collaborative, accountable, and high-performing culture.
• Assume budgetary responsibility for the Communications Department, including analyzing ROI of communication channels, products, and services.
• Identify, evaluate, and oversee the implementation of technology solutions that support departmental responsibilities and initiatives, including email distribution platforms, website traffic analysis, member engagement activity, etc.

• Utilize sound professional judgment and a sharp eye for detail in proofreading and providing solutions-oriented feedback on communications including, but not limited to Tennessee CPA Journal, member program and event…