Head of Content & Social Media Strategy

Brand Narrative Lead – Conte Diamonds
Conte Diamonds is a leading jeweller where quality, design and value guide every choice. We are in a crucial phase of evolution, strengthening brand positioning, launching new lines and defining distinctive communication.

We seek a senior professional to take charge of the brand narrative. This is not an executive social media manager, but a content strategist capable of transforming product values and aesthetics into a narrative that generates desire and relationship.

Responsibilities

Define and safeguard the narrative architecture of Conte Diamonds, developing a proprietary Tone of Voice.

Design and manage the omnichannel editorial plan (Instagram, Tik Tok, Linked In, Blog, Newsletter), aligning always‑on content flows with launch peaks and physical events.

Develop creative concepts for collections and take production of assets (copywriting, video reel, photo, teaser) ensuring high aesthetic output.

Preside daily on channels and interactions (comments, DM), turning customer care into a loyalty experience consistent with luxury elegance.

Monitor KPIs (engagement, growth, sentiment) and interpret insights to refine strategy in real time, aligning with commercial objectives.

Ideal Profile

6–10 years of experience in strategic Content & Social Media roles.

Experience in luxury brands, fashion, beauty, jewellery or premium lifestyle.

High‑level brand and product storytelling.

Editorial and creative copywriting.

Knowledge of contemporary social languages and formats.

Capability to work with agencies, creatives, photographers and videomakers.

Strong aesthetic sensitivity and attention to detail.

What We Offer

Permanent full‑time employment with a salary up to €60,000.

Performance bonus to be discussed at interview.

€8 restaurant ticket.

Choice of iMac or alternative.

One paid holiday for birthday.

Equal Opportunity Statement
This announcement is addressed to all sexes, in accordance with laws 903/77 and 125/91, and to people of all ages and nationalities, in accordance with legal decrees 215/03 and 216/03.

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