Director, Digital Media

• Lead digital media strategy, execution, and optimization across all inventory types to achieve brand and business objectives
• Lead managers and strategists executing programmatic and paid social strategy
• Partner with vendor and agency teams on planning for key moments
• Educate internal leadership, media, and advertising teams on emerging technologies and paid media buying evolution
• Engage and influence stakeholders across the organization on media technology and operations
• Manage and develop the digital team
• Develop and execute innovative digital strategies for Verizon
• Partner with marketing leaders on strategy and execution
• Support Operations, Experience, Technology, and CRM partner units in improving digital experiences across touchpoints
• Educate internal teams on programmatic technology, paid social strategy, marketplace leaders, and applicable technology
• Enhance vendor partnerships by identifying data-driven business opportunities and providing product consulting for development roadmaps
• Identify operational improvement and transformation opportunities

• Bachelor's degree or four or more years of work experience
• Ten or more years of relevant experience required through work and/or military experience or specialized training
• Marketer, agency, or consultative services experience in programmatic media strategy and investment
• Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
• Knowledge of buying methodologies including CPM, CPC, and CPA
• Ability to manage self-serve programmatic and social channels and launch new channels
• Experience leading teams and maintaining high team morale through change and intense workloads
• Experience with analysis and reporting
• Experience in data-driven targeting and reach strategy
• Experience managing projects across multiple stakeholders
• Relevant experience in programmatic and paid social media buying
• Experience with Yahoo, Amazon AAP, Google, Meta/Facebook/Instagram, Snapchat, X/Twitter, Pinterest, and Linked In
• Experience with Liveramp, Adobe AAM, or Epsilon
• Knowledge of IAS, Double Verify, or Moat ad verification and brand safety tools
• Experience managing programmatic budgets of at least fifty million dollars
• Programmatic leadership experience within agency trade desks, management consultancies, or brands with in-house programmatic capabilities
• Knowledge of programmatic media evolution across video, social, display, native, and branded content
• Experience recommending and influencing executives on technology adoption
• Experience with dynamic creative, AI, and generative AI technologies and tools such as Innovid
• Experience managing agency relationships and resources
• Understanding of ad trafficking and tagging operations processes using CM and Innovid

Demonstrates expertise in leading digital media strategy and execution, with a strong focus on programmatic and paid social media. Proven ability to manage teams, optimize digital experiences, and influence stakeholders through data-driven insights and innovative technologies.

• Digital Media Strategy
• Programmatic Media Buying
• Team Leadership
• Data-Driven Targeting
• Ad Verification Tools

• Programmatic Media Strategy
• Paid Social Media Buying
• Data Analysis
• Budget Management
• Advertising Channel Knowledge

• Stakeholder Engagement
• Team Morale Management
• Influencing Executives

• CPM
• CPC
• CPA
• Ad Trafficking
• Brand Safety

• Yahoo
• Google
• Meta/Facebook/Instagram
• Adobe AAM
• Innovid