Senior Marketing Manager, Commercial & Digital Marketing

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Senior Manager Parsippany, NJ, US

17 days ago Requisition

Salary Range: $ To $ Annually

Position Summary
The Senior Marketing Manager, Commercial & Digital Marketing owns PNY’s digital marketing ecosystem and commercial marketing execution across web platforms, brand, demand generation, and go-to-market initiatives.

This role serves as the strategic and operational hub across Creative, Product Management, Sales, and Channel teams, ensuring that PNY’s messaging, platforms, and launches are unified, compliant, and commercially impactful. The position combines strategic leadership with hands‑on execution across digital infrastructure, campaigns, and cross‑functional marketing initiatives.

Key Responsibilities

Digital Platforms & Marketing Infrastructure

• Own and optimize core marketing platforms, including company website, Partner Portal, CMS, Email Service Provider (ESP), CRM, and Share Point
• Establish governance, structure, and best practices to ensure web compliance, UX/UI excellence, scalability, and performance optimization
• Partner with internal stakeholders to translate business needs into digital execution and roadmap prioritization
• Drive SEO strategy, lead generation initiatives, and ongoing digital performance optimization
• Lead the evolution and stewardship of PNY’s brand identity across all digital and physical touchpoints
• Provide strategic direction to Creative and Web teams across design, copy, video, and digital content
• Oversee development and execution of marketing communications across campaigns, product initiatives, and brand programs
• Translate complex technical and product concepts into clear, compelling commercial messaging

Go‑to‑Market & Product Marketing Alignment

• Serve as the primary marketing partner to Product Management, aligning messaging, positioning, and launch execution
• Lead go‑to‑market planning and execution across categories including Data Center, Networking, AI Factory, RTX Pro, and Commercial Solutions
• Provide marketing leadership and strategic alignment to Product Managers to ensure successful product positioning and launch outcomes
• Ensure launches are supported by strong digital presence, coordinated communications, and sales enablement materials

Campaigns, Advertising & Demand Generation

• Own annual and quarterly advertising strategy aligned to business priorities and measurable ROI
• Lead campaign planning and execution across digital, email, and integrated marketing channels
• Direct email marketing strategy via ESPs, including segmentation, targeting, and performance optimization
• Leverage analytics and reporting to refine strategy and improve outcomes
• Drive demand generation through integrated campaigns, SEO, and digital marketing programs

Events & Commercial Marketing Execution

• Oversee all company events, including trade shows, partner events, and internal commercial initiatives
• Ensure seamless planning and execution aligned with broader marketing and brand strategy
• Deliver events that drive measurable business impact across partners, customers, and sales teams
• Support and drive distribution of marketing materials across Authorized Partners, Resellers, Distributors, and End Users
• Ensure consistency of messaging and execution across all channel‑facing materials
• Enable partner success through aligned marketing assets, communications, and programs

Leadership, Budget & Cross‑Functional Partnership

• Lead and develop senior marketing talent and cross‑functional contributors, fostering accountability and high standards of execution
• Manage and optimize marketing budgets, ensuring disciplined spend and measurable ROI
• Partner closely with senior leadership across Product, Sales, and Commercial Operations to align priorities and execution
• Drive collaboration across teams to ensure consistent, high‑quality delivery of marketing initiatives

Qualifications

• Bachelor’s degree or equivalent experience
• 12+ years of progressive marketing experience, including 5+ years in leadership roles
• Proven ownership of…