Digital Marketing Performance Manager

• The Digital Marketing Performance Manager is responsible for leading the measurement, analysis, and optimization of marketing performance across SHI’s digital channels, including paid media, email, web, and events.
• This role partners across Digital, Integrated Marketing, Paid Media, Events, Content, and Operations teams to establish reporting frameworks, performance benchmarks, and actionable insights that improve campaign effectiveness, support investment decisions, and strengthen marketing’s contribution to pipeline and revenue.
• Operate as an individual contributor in a highly matrixed environment, helping advance SHI’s marketing measurement capabilities, reporting consistency, and cross-channel visibility.
• Lead the development, implementation, and continuous improvement of marketing performance measurement frameworks across digital channels.
• Evaluate performance across key metrics including pipeline creation, conversion rates, return on investment (ROI), and funnel health, translating findings into actionable recommendations.
• Contribute to the evolution of a unified marketing reporting environment and support the advancement of a shared source of truth for marketing performance data through collaboration with the Marketing Analytics team and participation in data integration efforts across marketing automation, CRM, and business intelligence platforms.

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 5–10 years of experience in digital marketing performance, analytics, campaign optimization, or related roles.
• Strong understanding of integrated marketing channels and tactics, including paid media, digital marketing, email marketing, events, content marketing, and demand generation.
• Experience with marketing automation platforms, CRM systems, campaign performance reporting, and channel analytics.
• Proven ability to establish benchmarks, measure performance, and drive optimization across multiple channels and stakeholder groups.
• Experience working within a matrixed environment while collaborating with internal partners, external agencies, and vendors.
• Familiarity with attribution models, funnel analysis, and pipeline measurement.
• Knowledge of audience strategy, channel planning, and campaign measurement methodologies.
• Demonstrated ability to work independently and drive impact as an individual contributor while effectively collaborating across teams.

Expertise in digital marketing performance measurement and optimization, with a strong focus on analytics, campaign effectiveness, and cross-channel visibility. Proven ability to collaborate across teams and establish actionable insights that drive marketing contributions to pipeline and revenue.

• Digital Marketing Performance
• Campaign Optimization
• Marketing Automation Platforms
• Performance Measurement Frameworks
• Attribution Models

• Analytics
• Campaign Performance Reporting
• Conversion Rate Optimization
• Funnel Analysis
• Pipeline Measurement
• Integrated Marketing Channels
• Email Marketing
• Content Marketing
• Demand Generation
• Benchmark Establishment

• Collaboration
• Independent Work
• Matrixed Environment Adaptability

• Digital Channels
• Paid Media
• Events
• Reporting Frameworks
• Performance Benchmarks

• CRM Systems
• Business Intelligence Platforms
• Marketing Analytics Tools